I think many people cringe when having to purchase SEO than they do when they have to pay for car insurance. Why is that? Is it because SEO is such an unknown for many people and the concept alone is still very tough for people to comprehend or that everyone’s approach is vastly different that website owners don’t even know anymore what works and what doesn’t. There are some very important elements every website owner needs to understand when they finally venture out and decide to hire either a company or a consultant to work on their internet marketing.

Things take time

Don’t expect to be ranking in two weeks if you are in a somewhat busy category. If you are a shoe cobbler in Milwaukee you might rank in two weeks but for the most part it will take some time so be patient. You have to earn rankings and that comes with good solid marketing strategy.

More money doesn’t fix it

Spending more money on your SEO is not going to get things to move any quicker. It is not a money issue but rather a competition, time and age issue. If you have heavy competition in your search space things are going to take a bit longer to appear and move around.

You need strategy

Why exactly do you need 1,000 links per week? A link building needs to be strategic for the most part. Put out a viral marketing campaign and get your industry bloggers to write about it. Those are nice strategic links not directory submissions. I spit on directory submissions.

Trust

For the most part when you hire an SEO person you are hiring them because you don’t fully understand what you need to do. Don’t argue with their process because they are on your side. If something truly looks out of whack by all means ask for an explanation but put some trust in the person you are working with. We don’t get anything out of having your website fail in your space.
 

Paying your dues

Why is it that you deserve to be number one for your keywords when your website has only been around for 3 months? Some of the websites sitting around in the number 1, 2 or 3 slots have been live for many years and they have done the leg work to be and there and stay there. You need to do the same.

Forget Google PR

Google PageRank does not generate or equal sales. Marketing your website equals sales so stop stressing about the little number in your tool bar. Google PageRank was just an invention by Google that probably made things a lot worse than they could’ve been.

You are not going to beat out EBay

If you clearly cannot compete against the big brands don’t try. You are not going to push out the EBay’s that are sitting out there. If your space is littered with big brands that have anchored themselves in try a different approach and go around them. They are like beached whales, nobody moving them.

Take the time to educate yourself on the various steps to search engine optimization and what it truly takes to make things happen not just in the industry but your niche or space specifically. Once you understand you will have a better experience when approach the SEO landscape for your website.