On the contrary to what people might believe Google actually likes professional SEO individuals. Now with that said there can be a thin line between white hat and black hat SEO in the eyes of Google. Google actually likes it when you optimize your pages for good quality keywords and update your content, increase overall site speed and do all those little things that help improve the efficiency of your web pages and the user experience of the audience searching for what you offer.
In this Google Webmaster Video Matt Cutts discusses just how Google feels about SEO.
