CMS Explained: How Smart Content Management Boosts SEO & Digital Branding Success

If you are planning to build a website, you probably have heard of the term “CMS.” 

CMS, short for Content Management System, is a tool that enables you to create and manage a website. But how exactly does it work? 

In this article, we’ll explain what a CMS is, its benefits, and how to choose the right one for your business.

Let’s dive in!

What Is a CMS?

A content management system (CMS) is software that enables users to create, manage, and modify content on a website without requiring coding knowledge. 

Instead of an HTML page, the CMS will display a dashboard or a visual content editor. You can drag and drop files to add them or navigate to the correct section to make changes. Most CMS platforms also offer logo design integration, making it easier to build a cohesive brand identity directly within your website setup.

Here’s an example of WordPress in action, which is probably the most popular CMS in the world: 

CMS makes it easy for small business owners or startups to have their own site without needing a dedicated developer team to make it happen.

In the past, creating a website required knowledge of HTML, CSS, and JavaScript.

You need HTML to build your site’s structure, add text, buttons, tables, images, or decide on the layout. 

Then, CSS adds style to it. If HTML allows you to create a button, CSS lets you make the button blue and the corners rounded. 

Lastly, JavaScript adds interactivity. It allows you to click the button. You can also use it to open menus, submit forms, make an interactive map, and more. 

So if you want something like this:

You’ll need to do all of this:

Sounds complicated? It is. 

However, even people without knowledge of HTML, CSS, or JavaScript can create a site using a CMS. To add a button like the one above, navigate to the Button tab to customize your button’s text, color, style, or link. It’s that simple! 

How Does a CMS Work?

A CMS typically consists of two components:

1. Content Management Application (CMA) – This is the content editor that users interact with directly. Think of it as Google Docs for your website; it’s the dashboard where one can write articles, upload images, apply your desired template, change font color, or more. 
2. Content Delivery Application (CDA) – This is where all the complex backend processes occur, such as rendering HTML, managing URLs, minifying code, updating site navigation, and more. After you create content on the CMA side, the CDA retrieves that content from the database, ensures everything is in the correct format, and generates the web page.  

In short,

• CMA = where you’ll create the content (front-end)
• CDA = where the content is processed and delivered (back-end)

Types of CMS Platforms

Several types of CMS are available. Each type has unique characteristics and can support different levels of flexibility, project scale, and technical know-how. 

These types are:

Traditional 

The most common type is a traditional content management system (CMS), also known as a Coupled CMS. Popular platforms like WordPress, Joomla, and Drupal fall under this category. 

Here, the front and back ends are tightly integrated, so you can’t change one without affecting the other. So, when you create content in the content editor, the CMS will display it according to your chosen settings. 

A traditional content management system (CMS) is straightforward in terms of both user interface and functionality. This is the best option if you simply want a basic website or blog.

✅ Best for:

• Non-technical users, like marketers or writers, as they have user-friendly controls
• Those looking for an all-in-one tool will appreciate its built-in themes, templates, and plug-ins, which are all necessary to build their site.
• Businesses that need to launch a website quickly

⚠️ Limitations

• Limited choices, as you can only work with designs or functionality that the CMS already has. While you can customize or add your own code to address this, you will still need to work around the limitations of the CMS platform, which requires additional effort if you’re aiming for a specific look or feature. 
• Your content will only be displayed on a website, reducing flexibility for multi-channel publishing.

Headless

In a headless type, the CMS only handles the back-end part. They have no front-end layer to display your content. Instead, they use an API to allow developers to display your content anywhere you want – whether in an app, on a smartwatch, or even on digital signage. 

You may be thinking, “Isn’t this too complicated to use, then?” Indeed, a headless CMS requires some coding knowledge (or the resources to hire a developer) to create your frontend. 

However, it also means you have more flexibility and control over how your content appears. So, if you want those unique and interactive sites or want to create a heavily branded site for your company, headless CMS could be a better choice. 

Popular examples of headless CMS tools are Contentful, Strapi, and Sanity. 

✅ Best for:

• Brands and businesses that want to publish their content across multiple channels
• Developers who wish to design freedom
• Those who are looking to add custom design or specific features

⚠️ Limitations

• Not ideal for beginners or non-technical users
• It may take more time and effort because you need to build your front-end from scratch.
• You won’t be able to preview how your content will look until it’s live (unless you use third-party tools). 

Decoupled

A decoupled CMS offers the best of both worlds. 

Unlike headless types, which have no front-end option at all, decoupled types still do. However, you can choose not to use it if you don’t want to, unlike in traditional types where you need to use both front-end and back-end, or else it won’t work.

Just like headless CMS, decoupled CMS uses an API to distribute content. However, they come with preview capabilities and optional customizable templates to help with the front end. 

Examples of decoupled CMSs include Sitecore, ButterCMS, and WordPress with its REST API.

✅ Best for:

• Those who are looking for both flexibility and ease of use
• Can publish content for omnichannel marketing purposes
• Easier to get started with since they use familiar technologies and interfaces (as decoupled CMS are often built on top of traditional CMS tools) 

⚠️ Limitations

• Still more complicated to use compared to traditional CMS
• Like traditional CMS, decoupled CMS has built-in features that take more time to work around. They are not as flexible as a headless content management system (CMS). 

What Is the Difference Between a CMS and Website Builders?

Both tools make it easy to make a website, but they differ in approach and flexibility.

CMS tools give you control over design and functionality by allowing you to add themes, plug-ins, and features. You can also rework the coding, allowing you to customize your website further if you are tech-savvy.  

Website builders are even more simplified versions of CMS tools, which is why they are perfect for beginners. They provide pre-designed templates that users can edit, allowing them to have a website up and running in just a few minutes. 

However, you are limited to what the builder offers. Unlike in CMS tools, you can’t customize further than changing the color or font since you can’t touch the code. 

How To Choose the Right CMS

There are many CMS tools and website builders available. Here’s how you can narrow down your choice:

1. Identify your goals and needs – What kind of website are you building? Is it a blog, portfolio, e-commerce site, news portal, or company website?
2. Consider your technical skills – If you’re not tech-savvy, going for website builders might be a better choice. However, if you still want to use a CMS for better customization and scalability, consider WordPress, as it’s the most user-friendly option.
3. How important is design flexibility? – Are you okay with using pre-designed templates or are you aiming for a custom look?
4. What is your budget? – Some CMS tools have monthly fees. Some may be free but may require fees for hosting and maintenance. 
5. Check their support for plug-ins and integrations. As your website grows, you may need to incorporate tools for SEO, e-commerce, email marketing, analytics, and more. Make sure the CMS can support it. 

Final Thoughts

Your website serves as a digital business card – it tells people who you are, your business, and why they should care.

Since they are the very foundation of your online presence, creating a beautiful and functional website should be your priority. Luckily, CMS tools can make this easy, even if you have zero knowledge of web development. 

Whether you’re managing a personal blog or handling the e-commerce site of a global brand, there’s undoubtedly a CMS tool out there that can help you quickly build and scale your website. 

We hope our guide above can help you navigate the world of CMS. Till next time!