Keeping track of organic search performance is about to get difficult.
Over the past year and a half, Google has been rolling out all kinds of AI-powered search features. These include AI Overviews, AI Organized Local Results, AI Organized Informational Results, and AI Shopping.
SEO professionals are scrambling to figure out how much visibility and traffic they are stealing from regular search results.
To further complicate things, more and more people are turning to AI search tools like ChatGPT, Perplexity, and Claude for search-related tasks.
Before it gets too late, get down to the task of improving your brand visibility on AI search platforms. Here are a few tips that can help you with that.
#1 Make Sure LLMs Can Crawl Your Website
For AI models to use a brand’s content, they first need to find and understand it.
Large Language Models (LLMs) are trained on massive amounts of text data. That allows them to learn patterns and relationships in language, just as a skilled reader understands and interprets text.
If a website is messy or poorly structured, they will struggle to interpret its meaning.
To make your website easier for search engines to find, allow crawlers proper access. Set up robots.txt correctly to tell AI crawlers, such as those from ChatGPT, Gemini, and Copilot, where they are allowed to go on a site.
Update XML sitemaps regularly so that all content is easily discoverable. Have clean website code, specifically using semantic HTML.
You must also set up llms.txt. An Australian technologist, Jeremy Howard, proposed this because it improves the abilities of LLMs to access information.
Instead of relying solely on generic containers for everything, use meaningful HTML tags like <article>, <header>, <section>, and <footer>. This helps LLMs understand the purpose and structure of the content.
#2 Create High-Context, Conversational Content
AI search platforms are designed for natural language queries and conversational responses. Your brand’s content should mirror this style to be visible on AI search platforms.
AI aims to understand the full user intent and context. It also prefers authoritative, well-researched content that covers all angles of a topic.
Rather than lengthy skyscraper content, SEO Needed recommends the “Ranch-Style” approach of publishing several shorter, interlinked articles. This makes content more discoverable for both search engines and users.
Want your brand to show up and sell in the age of AI search? Talk like people do. Follow a natural, conversational tone.
A skilled SEO company could be a real advantage in this situation. It specializes in crafting content that matches real search intent, not just keywords.
This matters a lot if you run a business in places like Miami Beach, where recent spring break crackdowns have hit local businesses hard. Tourists are fewer and spending is down, so visibility online matters more than ever.
An SEO company in Miami can help craft a strategy to put your brand front and center in the AI-powered searches that are shaping buying decisions now. Finding an SEO partner you can rely on may take some effort. Check the SEO case studies on their website, go through reviews, and connect with the team to understand their expertise.
#3 Earn Backlinks From Reputable Websites
Don’t think of this as old-school SEO advice because it still applies to AI searches. There is a difference, however.
Unlike traditional SEO, AI search platforms don’t rely on backlinks for ranking. Rather, they prioritize brand mentions and entity recognition. They analyze where and how your brand appears across authoritative sources, not just links.
Up to three-quarters of the links in Google’s AI Overviews are sourced from pages that are already among the top 12 in traditional organic search.
Backlinks help a site become part of the knowledge graph. That is how AI connects entities and information, increasing visibility across both traditional and AI-driven platforms.
Smart ways to acquire valuable links include publishing original research and expert insights. That is because nothing attracts backlinks like valuable, relevant, and accurate original research. This also builds expertise and authority in a field.
Creating thought-leader content that clearly positions a brand as an expert naturally earns links. Listing a business in trusted directories and providing valuable, helpful comments in relevant online forums can build a natural backlink profile.
#4 Get Active on Reddit Forum
Believe it or not, Reddit actually plays a huge role in training those big AI models, the LLMs.
Major players like Google and OpenAI have data licensing agreements with Reddit. This means what is discussed on Reddit can directly influence what AI models know.
Reddit’s role as an AI training ground shows that AI places a higher value on user-generated content.
To join the conversation and make your brand heard, you must be present in relevant communities (subreddits) and provide genuinely valuable insights. Focus on contributing rather than just promotion.
The upsides of being active on Reddit are many. If your brand contributes something truly valuable on Reddit, AI-generated answers might pick up on it. Authentic engagement on Reddit can also boost brand awareness and build trust with the target audience, as people value genuine interaction.
What’s more? You can use the insights you gain from Reddit in campaign messaging, competitive analysis, and even to help optimize ad creatives.
AI search platforms aren’t replacing traditional search but augmenting it. Though overwhelming, this is actually a huge opportunity for brands that are willing to be just a little more strategic, intentional, and curious.
Zero in on these strategies and you can significantly enhance customer experience, drive engagement, and improve business outcomes. So, start to optimize today, and your brand can lead the way in this new era of AI search.
