Pixel-pretty, checkout-savvy: Shopify, WooCommerce, BigCommerce, Magento—your platform, our problem. Built to convert!
We make carts and hearts click—Shopify, WooCommerce, BigCommerce, even headless—designed to look good and built to behave. We craft conversion-first PDPs/PLPs, speed up pages, tune checkout, and wire in payments, subscriptions, CRM, and email without the drama. And yes, we use AI to help: scaffolding components, suggesting schema, generating accessible alt text at scale, flagging performance regressions, and surfacing CRO opportunities from analytics and session replays—so we build faster without cutting corners. Staging-first launches, clean tracking, and ongoing testing keep revenue (and repeat purchases) flowing.
eCommerce Design & Development Process
eCommerce Design & Development
Problems We Solve
Checkout shouldn’t be your bottleneck. If you’re fighting slow pages, clumsy filters, weak search, or PDPs that don’t answer “why buy?”, we fix that. We cut checkout friction (no surprise shipping, address autocomplete, express pay), reduce abandoned carts, and lift mobile conversion. On the back end, we tame messy variants, subscriptions, and inventory rules; clean up product data so feeds (Google/Merchant Center) and SEO don’t cannibalize; and unknot integrations with ESP/CRM/ERP so data actually flows. We tackle Core Web Vitals, accessibility (WCAG 2.2 AA), and international quirks (currency, tax, duties) so growth doesn’t break the store. Net: fewer leaks in the funnel, faster paths to purchase, happier ops.
What you get:
- Checkout that converts: Guest checkout, express pay (Apple/Google/Shop Pay), address autocomplete, upfront fees—fewer surprises, fewer drop-offs.
- Product discovery that sells: Fast search, smart filters, merchandising/badges, rich PDP content that answers “why buy?”
- Speed & mobile first: Core Web Vitals tuning, image/CDN optimization, script diet, resilient UX on shaky networks.
- Clean data, clean ops: Tidy variants/SKUs, subscription + inventory sync, ERP/CRM/ESP integrations, SEO/feed hygiene for Merchant Center.
Outcomes/Benefits
More revenue, less friction. Our eCommerce builds are engineered for outcomes: faster pages that cut bounce, cleaner funnels that lift conversion, and smart merchandising/upsells that nudge AOV higher. Clear PDPs reduce returns and support tickets, while subscriptions and loyalty drive repeat purchases. On the ops side, saner workflows and integrations (payments, tax, shipping, ERP/ESP) save clicks and mistakes. Better performance also boosts SEO and ad efficiency, so you pay less to win the same customer. We wire in analytics and run ongoing tests, turning small wins into compounding growth.
What you get:
- Conversion up: Faster pages and simplified funnels/checkout lift CR and cut drop-offs.
- AOV & LTV up: Bundles/upsells, subscriptions, loyalty, and smart post-purchase flows grow basket size and repeats.
- Acquisition cheaper: Core Web Vitals + SEO + clean product feeds improve rankings, Quality Score, and ROAS.
- Ops smoother, returns down: Clear PDPs and integrated systems reduce errors, support tickets, and sizing/expectation-driven returns.
Platforms We Support
Your platform, our problem. We design and build on Shopify, WooCommerce, and BigCommerce—and go headless (Next.js/Remix) when speed, flexibility, or content needs demand it. Not sure what fits? We run a quick platform-fit assessment covering catalog complexity, variants, subscriptions, B2B rules, tax/shipping, multi-currency/storefronts, and integration needs (ERP/OMS/WMS, CRM/ESP, payments). You’ll get a clear recommendation with total cost of ownership, app vs. custom trade-offs, and a roadmap that avoids plugin sprawl. Whether you’re starting fresh or migrating, we match the stack to your goals—then build it to convert.
What you get:
- Right platform, right now: Quick fit assessment—catalog complexity, variants/subscriptions, B2B rules, tax/shipping, multi-currency/storefronts—to recommend Shopify, Woo, BigCommerce, or headless (with TCO).
- Build it the smart way: Custom themes/components, performance budgets, and headless (Next.js/Remix) when it actually improves speed, flexibility, or content ops.
- Migrate without losing equity: Clean data imports (products, customers, orders), URL/redirect mapping, feed parity, and SEO preservation from day one.
- Integrations that scale: Payments, tax, shipping, ERP/OMS/WMS, CRM/ESP, reviews, search, and subscriptions—minimal app bloat, custom where it counts.
Catalogs & Architecture
Structure that scales. We design your catalog like an engine, not a junk drawer—clean product data, sane attributes, and a flexible architecture for variants, bundles, kits, and custom options. We define taxonomies and facets that power fast, relevant filters; set smart SKU/ID rules for inventory and fulfillment; and handle tricky logic like size/color sets, add-ons, tiered pricing, and subscriptions. Images, media, and specs are standardized for PDP clarity and feed health (Google/Merchant Center). If you use a PIM/ERP, we map sources of truth and sync rules to keep data tidy across channels, currencies, and locales. The payoff: better discovery, stronger SEO, simpler ops—and a catalog you won’t outgrow.
What you get:
- Clean, scalable data model: Clear product types (simple/variant/bundle/kit), normalized attributes/specs, and standardized media for tidy PDPs.
- Faceting that boosts SEO: Thoughtful taxonomies power fast filters and crawlable, canonical URLs without duplicate-content traps.
- Ops logic baked in: SKU/ID conventions, stock statuses, tiered pricing, subscriptions/add-ons—handled cleanly, no hacks.
- Systems that stay in sync: PIM/ERP as source of truth with import/export pipelines, validation rules, and alerts to catch bad data early.
Cart & Checkout Optimization
A checkout that doesn’t choke. We strip friction from the funnel: guest checkout by default, address autocomplete, clear delivery dates, and taxes/shipping shown early—no nasty surprises. Mobile-first forms use the right keyboards, inline validation, and wallet payments (Apple Pay, Google Pay, Shop Pay, PayPal) for true one-tap buys. We tune performance (lean scripts, deferred third-party tags), keep PCI scope small, and add smart trust cues where they matter. International? Local currency, duties/VAT, and region-preferred methods (Klarna/Afterpay) built in. Post-purchase upsells and order bumps lift AOV without slowing confirmation. Fraud checks and SCA/3DS reduce chargebacks, while analytics + A/B testing pinpoint drop-offs so we can keep optimizing what actually moves conversion. Accessibility (WCAG 2.2 AA) comes standard.
What you get:
- One-tap by default: Guest checkout, Apple/Google/Shop Pay, address autocomplete, and inline validation.
- No surprises: Upfront taxes, shipping, and delivery dates—plus clear returns/warranty to reduce drop-offs.
- Fast and safe: Lean scripts, deferred third-party tags, minimized PCI scope, SCA/3DS and fraud checks.
- Built for mobile & global: Mobile-first forms, local currencies/methods (Klarna/Afterpay), and post-purchase upsells with A/B testing.
SEO & Optimization
SEO that moves the needle. We make your store easy for Google to understand and easy for shoppers to use. That means a clear site structure, smart categories and filters, and product/category pages with focused keywords and genuinely helpful content (sizes, materials, shipping, returns) that match search intent. We aim for fast, mobile-friendly pages, write titles and meta descriptions that win clicks, and use reviews, prices, and breadcrumbs to earn rich results. Product feeds stay in sync so your listings look fresh. Internal links and related products spread authority across the catalog, lifting more than just your top sellers. Selling in multiple countries? We set up the right language and country versions so people land on the correct store. After launch, we track results in Search Console and analytics, fix what’s blocking visibility, and keep testing copy to grow rankings, traffic, and conversions.
What you get:
- Clear structure & intent match: Logical categories/filters and focused keywords so shoppers (and Google) find the right pages fast.
- Helpful page content: Sizes, materials, shipping/returns, FAQs, and comparisons that answer real buyer questions.
- Standout search listings: Click-worthy titles/meta plus reviews, prices, and breadcrumbs to earn rich results.
- Continuous improvement: Track in Search Console/analytics, fix low performers, test copy, and strengthen internal links.
Security & Compliance
Locked down, checked off. We design your store to protect customers and pass scrutiny: PCI-sensible architecture with tokenized payments (we never store card data), least-privilege staff roles with SSO/2FA, and edge defense via WAF/CDN, bot filters, and rate-limiting. Checkout gets fraud controls (SCA/3DS, AVS/CVV, velocity checks) without killing conversion. On privacy, we set up GDPR/CCPA-friendly consent, cookie management, data-minimization and retention policies, plus simple export/delete workflows. Encrypted backups, key management, and audit logs keep you covered, and we provide the docs—privacy policy, DPA guidance, accessibility statement—so compliance isn’t a last-minute scramble. Continuous monitoring and periodic reviews keep it that way.
What you get:
- Safe payments by design: Tokenized gateways (no card storage), SCA/3DS, AVS/CVV, and velocity checks without killing conversion.
- Tight access control: Least-privilege roles, SSO/2FA, rotating keys, audit logs, and alerts for anything suspicious.
- Edge & bot protection: WAF/CDN shielding, rate limiting, bot filters, uptime/malware monitoring, and auto-renewing SSL/TLS.
- Privacy made practical: GDPR/CCPA consent manager, data minimization/retention, easy export/delete requests, and ready-to-ship policies/docs.
Why Choose Us
Choose us if you want outcomes, not guesswork. We blend conversion-first design with engineering discipline to ship Shopify, WooCommerce, BigCommerce (or headless when it truly helps) stores that are fast, accessible (WCAG 2.2 AA), and easy for your team to run. Our process is transparent—platform-fit upfront, clear scope and timelines, staging-first releases—and our builds come with reusable components, clean data models, and tracking that actually tells you what’s working. We use smart AI assists (for alt text, QA flags, and insight mining) to move faster without cutting corners, then keep improving with CRO tests and real-user metrics. You get training, tidy documentation, and optional care plans for ongoing performance, SEO, and security. Net result: fewer fires, higher conversion/AOV, and a storefront you’re proud to scale.
Got questions? Call or text 617-959-3144, or email info@brandignity.com. Not a phone person? Please drop your details below, and we’ll get back to you promptly.
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