Google recently put 3 case studies out show casing how three major brands using a combination of display marketing and mobile marketing where able to significantly increase brand exposure throughout the pages of search, mobile devices and YouTube. Google partnered with Animal Planet, Volvo and Sealy to change the way younger audiences view these typically older brands and the results are quite impressive. The Sealy mattress commercial has generated almost 200K views in just a short time.
Animal Planet
Animal Planet attracted 1.6 MM new viewers for the season premier of River Monsters for tackling a variety of display marketing efforts.
Read the whole case study here.
Volvo
Read the whole case study here.
