What is viral marketing? Viral marketing is the process of your digital voice or a certain marketing effort getting sucked into the slip stream of your audience and growing exponentially by the work of your community (does that make sense?). For something to go viral there are certain touch points your marketing effort needs to hit in order for it to occur successfully.
Here are the important ones:
- Humorous
- Amazing
- Emotional
- Makes you think
- Uncommon
- Drama filled
- Cute
Your material has to fall into one of these categories for people to start posting it all over Twitter & Facebook. The fine folks over at SingleGrain recently put together this infographic describing the process of viral marketing and how it goes about going into action.
