Blogs can benefit an organization in many ways, but blogs can also provide SEO advantages. Below are 12 reasons why you should (or HAVE TO) be blogging regardless of what type of business you have.
1. Increased Visibility
When you start blogs, you can be more visible and reach a more significant number of potential visitors. For example, if a person is searching “Why blogs are good for SEO,” the search results are likely to result in blogs similar to this one. This marketing philosophy can be applied to all industries. It doesn’t matter if you’re a Fortune 100 company or own an ice cream stand at the beach.
Blogs are a great way to get your site’s name to be displayed in search results for which the main pages on your site can rank.
2. Easy to rank for Specific Keywords
If you’re trying to rank on certain keywords, for instance, “benefits of blogging,” the most effective way to get noticed is to make sure your title and subject are centered around that keyword phrase. When people search for keyword-seeking information, they’re searching since they’re not sure about the benefits of blogging. This is how inbound marketing works.
Here’s an example of 10 entrance pages to our website where 8 of them are blogs that have delivered almost 20k visitors to our website over the course of 6 months. This is just a small sample. There are many more.
The benefit that blogging offers is the ability to attract those who are looking for information and then turn these leads into customers by providing special offers like an absolutely free SEO site audit.
3. Additional Indexed Pages
Websites that are indexed by search engines need to be reliable and trustworthy. They need to provide trustworthy information to users, and one method they use to determine this is to determine the number of pages that websites have.
In general, having a bigger site is correlated with having more reliability for information. However, search engines are aware that this may not be to be the case. That’s why smaller websites are in a position to rank higher than larger sites.
If your company follows a consistent strategy for blogging If so, you’re able to index more sites in the future.
4. It Makes it Easier to Acquire Backlinks
There are many methods businesses employ to create backlinks. One strategy is to write a higher-quality blog on a topic that has been blogged by others and then conduct outreach to those who are linking to your site.
5. Improved Internal Linking
The entire idea of the concept of internal linking is that it helps help web navigation, create the hierarchy and distribute the link juice. It’s more difficult to develop an efficient internal linking strategy without blogging.
As you begin developing the content plan, you’ll discover it challenging to create internal links. Over time, however, you’ll be able to create an internal linking plan that will optimize the performance of your site for the search engines.
6. Fresh Content
Google is a fan of up-to-date useful, relevant, and informative content.
Through your blog, by regularly blogging, you will be able to provide new content to search engines.
Studycrumb and their experts will help you with writing original content, as well as almost any type of academic writing!
7. Better User Experience
One of the most important aspects of SEO is the user experience, and it will play an important role in how your website is ranked.
Search engines are looking to provide users with an experience that is unique and draws attention to visitors. Blogs allow companies to create this experience and to be innovative in the content they publish. One method to make your blog more creative is to create an infographic-based blog. These blogs appeal to the users and are the main goal of the SEO efforts.
8. Helps Build Authority
If blogs it’s teaching prospective customers about a specific subject.
If you keep blogging and build your reputation, you’re becoming an experienced expert within your area of expertise. This builds confidence and a greater level of familiarity with search engines because they can see that other users find your content to be valuable.
9. More Valuable Content on Your Website
Every blog post can be a chance for a new visitor, that visitor can become a customer or a lead.
It’s a chance to draw new visitors, focus on specific keywords, and provide information that your visitors will love. The more time you invest in creating content that’s relevant, the more likely visitors are to visit your site again.
10. You Can Answer Your Customers’ Questions
Rarely do you have the chance to address the concerns of potential customers and concerns before speaking with them? Through the creation of blogs and responding to questions prospective customers may have, and answering their questions, you’re doing exactly what you can do.
This is a great strategy not just to increase sales but increase the number of users who are engaged.
11. Increase Your Social Media Efforts
If you integrate your social media and blogging strategies, it becomes easy to interact with your fans and build relationships. The more active your followers are and the more they engage with your company.
12. Increased Traffic!
Suppose you can bring more people to your website by creating a new point for interaction for your company. It increases brand recognition and encourages repeat visits.
Many popular websites also enjoy a lengthy time frame, making it possible to draw visitors from a natural search for many years.
