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4 Ways to Improve Online Consumer Engagement
Online consumer engagement is part of being a successful business in the 21st century. A customer will be gained or lost based on the experience they have on your site. In order to build trust between your brand and customers, the two will need to have a good relationship […]
Reasons Marketing Data Analysis Is Important for Your Business
Digital data has become an integral part of both online and offline marketing. Marketing data analysis is no longer an up-and-coming practice and is now considered the industry standard. Customer data is being collected in mass, but not every business knows what to do with data. When analyzed and […]
Digital Transformation and the Future of Ecommerce
From the “big bang” to the “e-commerce boom”, we have surely come a long way. The e-commerce industry has fared against many challenges, including product pricing, delivery time, packaging concerns, and not to forget stiff competition from offline stores. But figures convey a different story. According to a […]
7 Expert Tips on How to Reach a New Target Audience
Knowing your target audience leads to effective marketing and helps meet the needs of your customers. When it’s time to scale your business up, you may need to add or change the type of buyers you promote to. Reaching a new group requires precision and research. As of […]
SquareFoot.com CEO Interview: Why all Entrepreneurs Should Learn the Basics to Digital Marketing
When I founded my company, SquareFoot, in 2011, while still in business school, I had no idea that it would turn into something that would keep me busy full time for the next many years and that I would raise $29 million to grow it. It all originated with one […]
Advertising in a New Decade: What to Expect
The year 2020 marks the beginning of a new decade and technological changes so rapid it may be hard to keep up at times. A look back at 2010 to present day is a reminder of how rapidly advertising changes. Ten years ago, digital ads weren’t nearly as prevalent […]










