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  In recent months, there’s been a great deal of debate over the amount of influence an influencer should truly have over a material, product, or brand. Believe it or not, half of the companies polled recently admitted that they wanted full control over an influencer’s marketing posts. Is this […]

  Cookies are little bits of information placed on a user’s browser that can not only make browsing more efficient for the user but can also give the marketer and brand access to very important non-identifiable data. As enhanced digital privacy becomes more and more important, it’s possible that cookie-driven […]

  A portfolio highlights your best work. No matter what type of business you own, designs you create or photographs you take, it’s a personal calling card that shows what makes you unique. However, figuring out the best placement for your portfolio isn’t always easy. Obviously, you want it linked […]

Brand safety is not a new concept. Since the inception of newspapers and magazines, advertisers have recognized that advertising needs to be placed properly within the content. Layouts encompass more than just the visual appeal of how a page is organized. Ads, ideally, should be placed next to content that […]

  You, just like your customers and employees, are human. Despite the significant rise of automation in businesses, every aspect of a business comes into contact with a human at some point. Without humans, there would be no business. These things may seem obvious, but it is surprising how little […]

  A happy team is naturally more productive and creative than people who hate their jobs. What magic ingredient makes some marketing teams more satisfied than others? Personalities come into play anytime a group works together, but many other elements relate to job satisfaction.   The costs of replacing a […]