Our Blog
How One Company’s Branding Blew Me Away (& Why You Should Care)
Sometimes great branding comes across when you least expect it. My wife recently joined the Smile Direct Club and when the packaging came in I was so blown away I had to take pictures. See, working in the digital marketing field I know the importance of good company branding […]
7 Things You Need for A Great Plastic Surgery Website
Wondering if your plastic surgery website has everything it needs to be great – both for your clients and your SEO ranking? You want to ensure it has the following things to be most effective and user-friendly. Many practices don’t realize just how vital it is to get your plastic […]
Defining Your Audience & Creating Personas for Effective Marketing Decisions
Have you defined your company’s target audience? Has your company developed a buyer persona? If the answer is no, then your marketing campaigns – and every decision your company makes – cannot be as effective as it has the potential to be. Continue reading to find out why. […]
Here’s Why the Traditional Customer Journey Map is Now Retired
In the past, when consumers made the decision to purchase any new product or service, they would generally follow a certain path or thought process that would allow them to complete their purchase. But in recent years, consumers have been changing the way they make purchases, breaking away […]
7 Creative Ideas to Create an Iconic Brand Identity
A brand is a living entity- and it is enriched or undermined cumulatively over time, the product of a thousand small gestures. -Michael Eisner You’ve heard the advice a thousand times. And it’s true- there are countless brands in the world today! There are thousands of successful […]
How the New Facebook Update Changes Social Media Marketing
The recent changes to Facebook’s algorithm, announced in January and implemented in the weeks following, is (by many standards) the most significant alteration to the news feed in history. While those with personal accounts were either complaining that things had changed again or congratulating Facebook for finally getting […]










