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Up Your Marketing Game on Instagram with These Two Easy-to-Follow Tips
Social media has changed the face of online marketing, with Instagram being among the top sites enabling marketing professionals to reach vast audiences. What sets Instagram apart from other social media platforms is its focus on images and videos. To be an effective Instagram marketer, you need to develop […]
6 Tips for Using Instagram Influencers to Promote Your Brand
Instagram has become an insanely popular marketing tool over the past couple of years. With recent trends showing more Instagram users are buying products based on what shows up in their feeds, brands are learning to adapt – and influencers are helping them do it. Instagram influencers are […]
The Connection Between Emotional Branding and Customer Loyalty
In the business world, the competition is as high as it gets. Simply attracting the attention of customers or potential customers isn’t enough to ensure a brand’s survival or its good reputation. Marketers are always looking for ways to improve their strategy and truly encourage customers to fully commit […]
Content Audit Tips for Small Business Websites
In this post we’ll be looking at a content audit of blog content assets for a small business website – focusing specifically on the content marketing aspects. We have purposefully avoided some of the more advanced elements of technical SEO such as the use of SEO crawlers and instead […]
How the Color Blue Affects Your Site’s Conversions
Conversions are key to your site’s success. The more people click on your “Buy Now” or “Subscribe” links, the more recognition and sales your business receives. It’s a simple enough concept. However, behind the scenes, there’s a lot of intricate planning by smart businesses that recognize certain subconscious […]
What’s Your Company’s Vision and How Do You Show It Off On the Web?
There are many things you think about when forming a company and helping it maintain prominence in the marketplace. They might include which products to sell, the way your logo looks and which company values to uphold. Together, all those factors combine to propel a much larger element of […]
