We design it clean, build it lean, and tame your plugins like circus lions—so your WordPress site performs without the drama.
WordPress, but make it gorgeous—and behave. We design with taste and develop with discipline, turning scribbles into sleek, scalable sites that load fast, play nice with plugins, and don’t panic on update day. Whether it’s a custom theme, a headless build, or a tidy makeover, we obsess over the details—accessibility, SEO, performance—so your brand looks sharp and your site sells while you sleep. We wire up the integrations, clean the code, and hand you an editor experience that’s actually friendly. Then we stick around with proactive support and optimization—because “launch” isn’t the finish line, it’s the starting gun.
WordPress Design & Development Process
WordPress Design & Development
Problems We Solve
Tired of update-day roulette, slow-as-molasses pages, and a backend that fights you for every edit? We untangle plugin pileups, brittle themes, and mystery page builders that bloat your site and break your brand. If your SEO’s invisible, accessibility is an afterthought, or your checkout leaks conversions, we’ve seen it—and fixed it. We clean the code, streamline the stack, and set clear content models so your team can publish without panic. Net result: a WordPress site that’s fast, secure, consistent, and actually pleasant to work with.
What you get:
- Speed that sticks: We optimize images and code, add caching/CDN, and make pages load fast—passing Core Web Vitals.
- Stress-free updates: Changes are tested on staging first, plugins stay tidy, and automatic backups mean easy rollbacks if something breaks.
- Editing made simple: Custom blocks and clear content types so your team can publish in minutes—no wrestling with the editor.
- Easy to find, easy to use: Clean structure for search engines and accessibility fixes so everyone (and Google) can enjoy your site.
Outcomes/Benefits
Get the outcomes that matter: a WordPress site that looks sharp, loads fast, and converts. We design for trust and clarity, build for Core Web Vitals and SEO, and streamline the editor so your team publishes in minutes—not hours. Security’s locked down, updates are calm, and integrations (CRM, analytics, e-comm) just work. The payoff: more qualified traffic, smoother journeys, higher conversion rates, and a site you can grow without the tech headaches.
What you get:
- Faster pages: Core Web Vitals in the green (aim for LCP < 2.5s, CLS < 0.1) and fewer bounces.
- Higher conversions: Clear UX, quick flows, and tested CTAs that turn visitors into customers.
- SEO that compounds: Clean markup, schema, and sitemaps to boost visibility and click-throughs.
- Effortless publishing: Reusable blocks and sane content models so new pages go live in minutes.
Services Snapshot
Here’s what’s in scope: custom WordPress themes tailored to your brand, a reusable Gutenberg block library so you can build pages like LEGO, and WooCommerce setups with checkout tuned to convert. We handle integrations (CRM, email, analytics, payments, memberships), safe migrations with redirects, and clean content models that keep editing simple. Performance, accessibility, and SEO are baked in from day one, with security hardening, staging/CI, and QA to keep update day calm. We wrap it up with training and a tidy handoff—so your team can move fast without breaking things.
What you get:
- Custom theme + block library: Brand-perfect design with reusable Gutenberg/ACF blocks so you can assemble pages in minutes.
- WooCommerce, tuned to sell: Optimized product pages and checkout, plus subscriptions/bundles with tax, shipping, and payments set up right.
- Integrations that click: CRM, email, analytics, search, memberships, and automations—clean data in, clean results out.
- Built-in quality: Core Web Vitals speed, WCAG 2.2 AA accessibility, technical SEO, security hardening, staging/CI, QA, and team training.
SEO & Performance
Built to outrun bounce rates. We engineer for speed first: lean code, minimal plugins, image optimization (WebP/AVIF), critical CSS, deferred scripts, server-level caching, and a global CDN—targeting Core Web Vitals (LCP < 2.5s, INP < 200ms, CLS < 0.1). On the SEO side, we build a clear information architecture with semantic HTML, structured data (schema.org), clean URLs, canonicals, XML sitemaps, robots rules, and smart 301s—all wired into analytics and Search Console. The result: pages that load fast, get crawled easily, and rank because they’re understandable to humans and bots alike. And we don’t set-and-forget—we monitor vitals post-launch and keep tuning as your content and traffic grow.
What you get:
- Speed-first build: Lean code, WebP/AVIF images, critical CSS, deferred JS, server caching, and a global CDN.
- Vitals in the green: Targets of LCP < 2.5s, INP < 200ms, CLS < 0.1—tracked and tuned after launch.
- Technical SEO baked in: Semantic HTML, schema markup, clean URLs, canonicals, XML sitemaps, and robots rules.
- Ongoing optimization: Search Console + analytics wired up, real-user monitoring, and regular audits to keep performance climbing.
Security & Reliability
Locked down and always up. We harden WordPress from the inside out—least-privilege roles, 2FA, secure headers, vetted plugins, and dependency pinning—then shield it at the edge with a WAF, bot mitigation, rate-limiting, and a global CDN. Updates run through staging and CI/CD, not your live site, and we keep daily encrypted, off-site backups with tested restores (because “we have backups” only counts if they work). Uptime monitoring, malware scans, and real-time alerts catch issues before users do, while SSL/TLS, database hardening, and file-edit locks close common holes. Net result: fewer fires, faster recoveries, and a site your team—and your CFO—can trust.
What you get:
- Safe releases & recovery: Staging-first CI/CD, automated smoke tests, daily encrypted off-site backups, and practiced restores with clear RTO/RPO.
- Always-on monitoring: 24/7 uptime checks, log aggregation, malware scans, SSL/TLS auto-renew, and audit trails for clean compliance handoffs.
- Hardened stack: Least-privilege roles, SSO/2FA, secure headers, locked file edits, selective XML-RPC, and pinned/vetted dependencies.
- Edge protection: WAF, DDoS & bot mitigation, rate limiting, CDN shielding, and human checks (reCAPTCHA/Turnstile) on sensitive forms.
Migration & Rebuilds
Bring your content—leave the chaos. We migrate or rebuild your site into WordPress with a zero-drama plan: full audit and content inventory, clean URL mapping, and a 301 redirect matrix that preserves SEO equity (and 410s for the junk you’re ditching). We automate imports from platforms like Webflow, Squarespace, Wix, Drupal, or custom CMSs; normalize media to modern formats; and structure everything into sane content models and reusable Gutenberg blocks. Forms, memberships, and e-commerce integrations come along for the ride, with data integrity checks and sandbox tests. Before launch, we hammer performance, accessibility, and QA on a private staging site, then cut over with DNS planning, cache pre-warming, and live monitoring. Post-launch, we verify in Search Console, watch 404s, and keep tuning—so the only thing you lose is technical debt.
What you get:
- SEO-safe migration: Full URL inventory with 301/410 mapping, preserved canonicals, and tracked 404s to keep equity intact.
- Automated imports: Pull from Webflow/Squarespace/Wix/Drupal/custom, normalize media (e.g., WebP/AVIF), and map to blocks, fields, and taxonomies.
- Data integrity & QA: Sandbox tests for forms, products, and memberships; broken-link checks, schema validation, accessibility and performance passes on staging.
- Smooth cutover & aftercare: DNS plan, cache pre-warm, real-time monitoring; verify in Search Console, watch redirects/404s, and fix-forward post-launch.
Training & Handoff
“We don’t disappear after deploy.” We train your team live (and record it), walking through the editor, block library, page-building workflows, media best practices, and publishing checklists. You’ll get a searchable Loom library, role-based SOPs, and a plain-English admin guide for updates, backups, redirects, and rollbacks. We document content models, block patterns, naming conventions, and performance/SEO guardrails so pages stay fast and on-brand. Handoff includes repo access, design files, licenses, and a secure vault of credentials and env vars. We wire up analytics dashboards, share release notes, and host office hours for Q&A. When you’re ready, we step back—though our care plans are one click away if you want ongoing optimization.
What you get:
- Hands-on training (recorded): Live walkthrough of the editor, blocks, and publishing flow—plus recordings and a quick-start checklist.
- Clear docs & SOPs: Plain-English admin guide, role-based SOPs, content model/blocks naming, and a reusable publishing checklist.
- Complete handoff kit: Repo access, design files, license keys, and credentials delivered via a secure vault—with environment notes.
- Post-launch support: Analytics dashboards and release notes, office hours for Q&A, and optional care plans for updates, monitoring, and optimization.
Care Plans / Ongoing Optimization
Keep it fast, safe, and selling—month after month. Our care plans handle WordPress core/plugin/theme updates on staging first, uptime and security monitoring, malware scans, and daily encrypted backups with tested restores. We watch Core Web Vitals with real-user data, tune performance (caching, images, queries), and keep technical SEO humming (sitemaps, schema, crawl fixes). Need growth, not just maintenance? We run CRO experiments and A/B tests, wire insights from analytics/heatmaps into design tweaks, and ship small improvements on a steady cadence. You get clear reports, a prioritized roadmap, and quick-response support—so you spend less time firefighting and more time growing. No lock-in, scale up or down as you need.
What you get:
- Staged, safe updates: Core/plugins/themes updated on staging first, vulnerability patches, daily encrypted backups, and practiced restores.
- Performance & vitals: Real-user monitoring of Core Web Vitals, cache tuning, image/asset cleanup, and database/query optimization.
- SEO upkeep: Fresh sitemaps and schema, redirect/404 watch, crawl fixes, and content hygiene to keep rankings steady.
- CRO & reporting: A/B tests and UX tweaks powered by analytics/heatmaps, monthly mini-releases, clear reports, and response SLAs.
Why Choose Us
Choose us if you want a partner, not just a pair of hands. We blend sharp design with engineering discipline, so your WordPress site doesn’t just look great—it’s fast, accessible (WCAG 2.2 AA), secure, and easy for your team to edit. Our process is transparent: fixed scopes, clear timelines, staging-first releases, and reports you can actually read. We build reusable block libraries and sane content models so pages ship in minutes, not meetings. Core Web Vitals, technical SEO, and security hardening are baked in from day one—not bolted on later. You get training, documentation, and a clean handoff, plus optional care plans for ongoing performance, SEO, and CRO. Net result: fewer fires, faster growth, and a site you’re proud to send traffic to.
If you have any questions about this service, please call or text 617-959-3144 or email info@brandignity.com. You can also submit your information below, and we will respond to you shortly.
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