{"id":1068,"date":"2023-05-22T11:40:11","date_gmt":"2023-05-22T11:40:11","guid":{"rendered":"http:\/\/www.brandignitybeta.com\/demo\/brandlatest\/?page_id=1068"},"modified":"2025-09-04T10:45:54","modified_gmt":"2025-09-04T10:45:54","slug":"case-study-salon-invi","status":"publish","type":"page","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/case-study-salon-invi\/","title":{"rendered":"Case Study Salon invi"},"content":{"rendered":"

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Salon Invi
\nHair Salon SEO Case Study<\/strong><\/h1>\n<\/div>\n

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Url<\/h3>\n

www.saloninvi.com<\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=”block”][vc_column_inner el_class=”icon-box” width=”1\/4″][vc_single_image image=”10804″ img_size=”full” css=”.vc_custom_1699344602207{margin-bottom: 0px !important;}”][\/vc_column_inner][vc_column_inner el_class=”text-box” width=”3\/4″][vc_column_text css=”.vc_custom_1699427749653{margin-bottom: 0px !important;}”]<\/p>\n

Campaign<\/h3>\n

Local onsite SEO, local citation marketing, blog writing & social media[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=”block”][vc_column_inner el_class=”icon-box” width=”1\/4″][vc_single_image image=”10805″ img_size=”full” css=”.vc_custom_1699344655527{margin-bottom: 0px !important;}”][\/vc_column_inner][vc_column_inner el_class=”text-box” width=”3\/4″][vc_column_text css=”.vc_custom_1699427769189{margin-bottom: 0px !important;}”]<\/p>\n

Time Frame<\/h3>\n

January 2013 \u2013 November 2014 | May 2015 \u2013 Present[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=”block”][vc_column_inner el_class=”icon-box” width=”1\/4″][vc_single_image image=”10806″ img_size=”full” css=”.vc_custom_1699344683344{margin-bottom: 0px !important;}”][\/vc_column_inner][vc_column_inner el_class=”text-box” width=”3\/4″][vc_column_text css=”.vc_custom_1699427787468{margin-bottom: 0px !important;}”]<\/p>\n

Company Background<\/h3>\n

Salon Invi is an upscale hair salon located in Andover, MA which is just outside Boston. They offer a variety of cuts, colors and products for both men and women.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section el_class=”web-challenge-info” css=”.vc_custom_1700651498316{margin-right: 0px !important;margin-left: 0px !important;}”][vc_row equal_height=”yes” content_placement=”middle”][vc_column css_animation=”left-to-right” offset=”vc_col-lg-6 vc_col-md-6″][vc_column_text css=”.vc_custom_1699428247415{margin-bottom: 0px !important;}” el_class=”left-block”]<\/p>\n

Challenge<\/h3>\n

The greater Boston area is home to many hair salons and beauty spas. Being located just 15 minutes outside of the city the search results were quite busy for many of their local key phrases they wanted to target.<\/p>\n

The site had the following issues prior to implementing our digital marketing efforts:<\/h3>\n
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  • Very few local links pointing to the site<\/li>\n
  • Blog was not update frequently<\/li>\n
  • Service pages were not broken out<\/li>\n
  • Very few local rankings<\/li>\n
  • No real inbound marketing strategy in place<\/li>\n
  • The site was 100% un-optimized<\/li>\n<\/ul>\n

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    SEO Strategy<\/h3>\n<\/div>\n
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    Our SEO approach consisted of a few different elements. First, we conducted extensive keyword research to really understand how it is that people search online for Salon Invi\u2019s services. Once we narrowed down a shortlist of keywords we wanted to target we added local variations to the phrases and used them in certain areas of the site. We optimized the local aspect of the site by incorporating an address more frequently into the site structure along with custom written meta data and content for each page. We also optimized all the images by changing page file names and alt tags while recommended SEO friendly URL structures. What we were left with was an SEO friendly website ready to climb the organic search ladder.<\/p>\n

    We also conducted an offsite SEO marketing approach that utilized Google safe link building practices. We launched press releases, wrote unique articles, engaged in active blog commenting, local citations, business directories, and also niche business directories. For a content strategy, we came up with various topics their audience would like to read about. We then wrote optimized content and leveraged those blog posts through all social media channels including Google+. I mention Google+ because we made a focus on getting happy customers to leave positive reviews on their business page which tremendously helped with the local rankings aspect.<\/p>\n<\/div>\n

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    Results<\/h3>\n

    Before onsite SEO work<\/p>\n

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    • 1 ranking in first position<\/li>\n
    • 2 keyword in top 3<\/li>\n
    • 4 keywords on page 1<\/li>\n<\/ul>\n

      After onsite SEO (30 days)<\/p>\n

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      • 9 keywords in position 1<\/li>\n
      • 13 keywords in top 3<\/li>\n
      • 19 keywords on page 1<\/li>\n<\/ul>\n

        Current Keyword Rankings<\/p>\n

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        • Ranked 1st \u2013 54 keywords<\/li>\n
        • In top 3 \u2013 72 keywords<\/li>\n
        • Top 10 \u2013 97 keywords<\/li>\n
        • Top 100 \u2013 110 keywords<\/li>\n<\/ul>\n

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          Need Help With Your Digital<\/strong> Marketing?<\/h2>\n
          Submit Your Info and We\u2019ll Work Up a Custom Proposal<\/h6>\n<\/div>\n

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