{"id":1767,"date":"2023-05-29T11:10:41","date_gmt":"2023-05-29T11:10:41","guid":{"rendered":"http:\/\/www.brandignitybeta.com\/demo\/brandlatest\/?page_id=1767"},"modified":"2025-09-23T12:12:47","modified_gmt":"2025-09-23T12:12:47","slug":"group-3-aviation-case-study","status":"publish","type":"page","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/group-3-aviation-case-study\/","title":{"rendered":"Helicopter Tour Company Marketing Case Study"},"content":{"rendered":"

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Group 3 Aviation
\nSEO Case Study<\/strong><\/h1>\n<\/div>\n

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Url<\/h3>\n

www.group3aviation.com<\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=”block”][vc_column_inner el_class=”icon-box” width=”1\/4″][vc_single_image image=”10804″ img_size=”full” css=”.vc_custom_1699344602207{margin-bottom: 0px !important;}”][\/vc_column_inner][vc_column_inner el_class=”text-box” width=”3\/4″][vc_column_text css=”.vc_custom_1700038699033{margin-bottom: 0px !important;}”]<\/p>\n

Campaign<\/h3>\n

Local onsite SEO, local citation marketing, blog writing & social media, AdWords[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=”block”][vc_column_inner el_class=”icon-box” width=”1\/4″][vc_single_image image=”10805″ img_size=”full” css=”.vc_custom_1699344655527{margin-bottom: 0px !important;}”][\/vc_column_inner][vc_column_inner el_class=”text-box” width=”3\/4″][vc_column_text css=”.vc_custom_1700038720025{margin-bottom: 0px !important;}”]<\/p>\n

Time Frame<\/h3>\n

April 2013 \u2013 January 2014[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=”block”][vc_column_inner el_class=”icon-box” width=”1\/4″][vc_single_image image=”10806″ img_size=”full” css=”.vc_custom_1699344683344{margin-bottom: 0px !important;}”][\/vc_column_inner][vc_column_inner el_class=”text-box” width=”3\/4″][vc_column_text css=”.vc_custom_1700038743816{margin-bottom: 0px !important;}”]<\/p>\n

Company Background<\/h3>\n

Group 3 Aviation provides helicopter tours and charter services in southern California, Los Angeles and Anchorage Alaska.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section el_class=”web-challenge-info” css=”.vc_custom_1700656775816{margin-right: 0px !important;margin-left: 0px !important;}”][vc_row equal_height=”yes” content_placement=”middle”][vc_column css_animation=”left-to-right” offset=”vc_col-lg-6 vc_col-md-6″][vc_column_text css=”.vc_custom_1700039547153{margin-bottom: 0px !important;}” el_class=”left-block”]<\/p>\n

Challenge<\/h3>\n

Southern California, Los Angeles and Anchorage Alaska is home to many tourist attraction businesses including a variety of helicopter tour companies. There is quite a bit of online clutter for things tourists can do in all 3 geographical locations. Many businesses are going after the same type of tourist keywords making the online space very busy.<\/p>\n

The site also had the following issues:<\/h3>\n
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  • Very few local links pointing to the site<\/li>\n
  • Few local rankings<\/li>\n
  • Blog was brand new and not updated<\/li>\n
  • Many new pages added to the site which needed time to mature<\/li>\n
  • Service pages were not broken out<\/li>\n
  • No real inbound marketing strategy in place<\/li>\n
  • The site was un-optimized<\/li>\n<\/ul>\n

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    SEO Strategy<\/h3>\n<\/div>\n
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    The first step was conducting keyword research so we could identify how people search for helicopter tour and charter services in California and Anchorage. There are many different tours offered in both locations so keywords were going to be important for individual pages. We made sure all tours were broken out onto their own page with unique content so they could be given the opportunity to rank for certain core keywords. We optimized the content, wrote unique meta data, optimized images and interlinked many of the pages to strengthen the SEO foundation.<\/p>\n

    Our ongoing step was to build quality links pointing to the site and generate good blog content we could leverage. We wrote 2 blog posts for each location per\/week that people could use when visiting those specific locations. We also created a link strategy utilizing local citation locations, press release writing and distribution, article marketing, business directories and niche website links.<\/p>\n

    We also had an active Google AdWords campaign running with multiple ad groups for both geographical locations.<\/p>\n<\/div>\n

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    Results<\/h3>\n

    Before onsite SEO work<\/p>\n

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    • 14 ranking in first position<\/li>\n
    • 31 keyword in top 3<\/li>\n
    • 57 keywords on page 1<\/li>\n<\/ul>\n

      After campaign<\/p>\n

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      • 39 keywords in position 1<\/li>\n
      • 169 keywords in top 3<\/li>\n
      • 169 keywords on page 1<\/li>\n<\/ul>\n

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        Need Help With Your Digital<\/strong> Marketing?<\/h2>\n
        Submit Your Info and We\u2019ll Work Up a Custom Proposal<\/h6>\n<\/div>\n

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