{"id":1777,"date":"2023-05-29T11:37:00","date_gmt":"2023-05-29T11:37:00","guid":{"rendered":"http:\/\/www.brandignitybeta.com\/demo\/brandlatest\/?page_id=1777"},"modified":"2025-09-23T12:28:19","modified_gmt":"2025-09-23T12:28:19","slug":"shift-innovations-case-study","status":"publish","type":"page","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/shift-innovations-case-study\/","title":{"rendered":"Shift Innovations Tinting Company SEO Case Study"},"content":{"rendered":"

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Shift Innovations
\nSEO Case Study<\/strong><\/h1>\n<\/div>\n

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Url<\/h3>\n

www.shiftinnovations.com<\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=”block”][vc_column_inner el_class=”icon-box” width=”1\/4″][vc_single_image image=”10804″ img_size=”full” css=”.vc_custom_1699344602207{margin-bottom: 0px !important;}”][\/vc_column_inner][vc_column_inner el_class=”text-box” width=”3\/4″][vc_column_text css=”.vc_custom_1700052230133{margin-bottom: 0px !important;}”]<\/p>\n

Campaign<\/h3>\n

Onsite SEO, keyword research, content optimization, image optimization.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=”block”][vc_column_inner el_class=”icon-box” width=”1\/4″][vc_single_image image=”10805″ img_size=”full” css=”.vc_custom_1699344655527{margin-bottom: 0px !important;}”][\/vc_column_inner][vc_column_inner el_class=”text-box” width=”3\/4″][vc_column_text css=”.vc_custom_1700052238637{margin-bottom: 0px !important;}”]<\/p>\n

Time Frame<\/h3>\n

May 2015 \u2013 Present[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=”block”][vc_column_inner el_class=”icon-box” width=”1\/4″][vc_single_image image=”10806″ img_size=”full” css=”.vc_custom_1699344683344{margin-bottom: 0px !important;}”][\/vc_column_inner][vc_column_inner el_class=”text-box” width=”3\/4″][vc_column_text css=”.vc_custom_1700052247728{margin-bottom: 0px !important;}”]<\/p>\n

Company Background<\/h3>\n

New Jersey professional automotive, residential and commercial window tint installer.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section el_class=”web-challenge-info” css=”.vc_custom_1700730335032{margin-right: 0px !important;margin-left: 0px !important;}”][vc_row equal_height=”yes” content_placement=”middle”][vc_column css_animation=”left-to-right” offset=”vc_col-lg-6 vc_col-md-6″][vc_column_text css=”.vc_custom_1700052292590{margin-bottom: 0px !important;}” el_class=”left-block”]<\/p>\n

Challenge<\/h3>\n

Part of the initial challenge was that we were working with a small website. Smaller websites tend to rank a bit slower from initial changes. Sites that have their services broken out onto individual pages tend to see results a bit quicker (usually). Also, since the company is positioned relatively close to a major city, Philadelphia, there is quite a bit of clutter and competition in the same space.<\/p>\n

Some quick points we were up against:<\/h3>\n
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  • Virtually no inbound links<\/li>\n
  • Blank meta data<\/li>\n
  • No visible keyword usage in copy<\/li>\n
  • No image optimization<\/li>\n<\/ul>\n

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    Onsite SEO Strategy<\/h3>\n<\/div>\n
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    Once we understood the goals of the business our first starting point was keyword research. We used various online tools to understand how people searched for automotive, commercial and residential tinting. We then honed in on the most strategic and relevant keywords while incorporating various local towns into the copy and meta data.<\/p>\n

    We then focused on custom writing each cluster of meta data for each page, optimizing existing content with keywords and tagging images properly. Our phase 2 plan of attack will be to build out the various services onto their own pages in the coming months.<\/p><\/div>\n

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    Prior to SEO<\/h3>\n
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    • Position #1 in Google: 14<\/li>\n
    • Page #1 in Google: 22 keywords<\/li>\n
    • In top 50: 24 keywords<\/li>\n<\/ul>\n

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      After Onsite SEO<\/h3>\n
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      • Position #1 in Google: 20<\/li>\n
      • Page #1 in Google: 82 keywords<\/li>\n
      • In top 50: 102 keywords<\/li>\n<\/ul>\n

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        Need Help With Your Automotive<\/strong> Digital Marketing?<\/h2>\n
        Submit Your Info and We\u2019ll Work Up a Custom Proposal<\/h6>\n<\/div>\n

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