{"id":29979,"date":"2011-06-17T11:00:07","date_gmt":"2011-06-17T11:00:07","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2011\/06\/17\/does-your-website-release-endorphins\/"},"modified":"2011-06-17T11:00:07","modified_gmt":"2011-06-17T11:00:07","slug":"does-your-website-release-endorphins","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/does-your-website-release-endorphins\/","title":{"rendered":"Does your Website Release Endorphins?"},"content":{"rendered":"

\"Endorphins<\/a><\/p>\n

It might sound like a silly question but does your website release\u00a0endorphins?<\/p>\n

If you are not sure what\u00a0endorphins\u00a0are here is a definition:<\/p>\n

en\u00b7dor\u00b7phin: Noun: <\/strong>any of a group of peptides occurring in the brain and other tissues of vertebrates, and resembling opiates, that react with the brain\u2019s opiate receptors to raise the pain threshold.<\/em><\/p>\n

Endorphins<\/a> have been known to be released during times of physical stress and times of happiness. Where does your website fall into this equation? When someone comes to your website what are the types of endorphins that might be released when they view the pages of your blog or website? Something should be\u00a0occurring\u00a0and hopefully it is more on the side of the user actually enjoying your website and releasing happy endorphins. If you are a B2B website offering professional\u00a0services who ever said that you couldn\u2019t communicate with your audience that was on the comedic side of things causing them to smile or even laugh. If your user does not perform any action on your website they won\u2019t even remember that they came there. The thought of revisiting will not occur and you could get left in the dark by a competitor very quickly.<\/p>\n

Ways your audience will remember your website<\/a> and frequent back to it:<\/p>\n

Smiling<\/strong><\/h3>\n

<\/strong>Does your website make your audience smile in any way? Give them reason to crack \u00a0some sort of facial expression if you want them to every come back to your website. This doesn\u2019t mean that someone will not come back to re-visit your site but if you give them a reason to crack a smile about something chances are they will remember your website that much more.<\/p>\n

Belly Laughter<\/strong><\/h3>\n

<\/strong>You know these are those laughs that really make you get down deep while making your eyes water. Are you in an industry that has lots of horror stories? Would it be funny to read about those horror stories? Or maybe a\u00a0humorous\u00a0video that someone has already done relating to them? Don\u2019t be scared to make your audience laugh hard. Good humor could cause a domino effect of good reactions.<\/p>\n

Don\u2019t Make them Sad<\/strong><\/h3>\n

<\/strong>Why would a user on your website become sad releasing the complete wrong type of endorphin?<\/p>\n

Here is a list of some areas to be careful about:<\/p>\n

    \n
  • No way to contact you.<\/li>\n
  • Lack of relevant information.<\/li>\n
  • No content wow factor.<\/li>\n
  • Out dated and useless design.<\/li>\n
  • Out dated website functionality.<\/li>\n
  • Nothing really that interesting.<\/li>\n
  • Nothing making you stand out.<\/li>\n<\/ul>\n

    Intrigue<\/h3>\n

    If you keep your audience intrigued when they visit your website your website visitor is going to release the right kind of\u00a0endorphins. If your web traffic becomes intrigued it will cause them to move around your website and keep bounce rate down. Being intrigued does not come easy so if it does occur you can bet a return visit.<\/p>\n

    The important thing I am trying to stress is that it is crucial to get some sort of reaction out of your web audience. It would be better if you could know what type of reaction you are getting but that is where your analytics come into play. Take a look at bounce rates of certain pages and what people are clicking on those certain pages and you will slowly understand how your audiences is reacting to your website. Don\u2019t be scared to make changes and tweaks to your website in order to get the most\u00a0optimal\u00a0results. Your website cannot grow without any change\u00a0occurring.<\/p>\n","protected":false},"excerpt":{"rendered":"

    It might sound like a silly question but does your website release\u00a0endorphins? If you are not sure what\u00a0endorphins\u00a0are here is a definition: en\u00b7dor\u00b7phin: Noun: any of a group of peptides occurring in the brain and other tissues of vertebrates, and resembling opiates, that react with the brain\u2019s opiate receptors to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15482,15553],"tags":[15495,15567,15568,15569,15511,15570],"class_list":["post-29979","post","type-post","status-publish","format-standard","hentry","category-blog","category-website-conversion-tips","tag-business","tag-does-your-website-release-endorphins","tag-endorphin","tag-laughter","tag-search-engine-marketing","tag-stress"],"yoast_head":"\nDoes your Website Release Endorphins? - Brandignity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/does-your-website-release-endorphins\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Does your Website Release Endorphins? - Brandignity\" \/>\n<meta property=\"og:description\" content=\"It might sound like a silly question but does your website release\u00a0endorphins? 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