{"id":29980,"date":"2011-06-21T11:49:53","date_gmt":"2011-06-21T11:49:53","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2011\/06\/21\/social-media-seo\/"},"modified":"2011-06-21T11:49:53","modified_gmt":"2011-06-21T11:49:53","slug":"social-media-seo","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/social-media-seo\/","title":{"rendered":"Social Media and SEO Are Closer Together Than You Think"},"content":{"rendered":"

\"SEO<\/a><\/p>\n

People\u2019s online patterns of behavior are changing. With that said the internet marketing industry tends to have large sweeping changes whenever it really feels like it which is why it is important to embrace the changes rather than fight them. Social media came in like a bat out of hell and really confused folks all across the board. There have been many studies conducted showcasing proof that many of the fortune 500 companies are yet to even adopt SEO and social media<\/a> into their daily marketing showing us all that there is still plenty of room for growth in this industry.\u00a0Never mind the smaller local businesses that do not really give it a full attempt.<\/p>\n

For any business looking to learn the online space it is important to understand that SEO & social media have a much closer marriage than ever before. This is something that is not going to veer off course anytime soon.\u00a0Recently\u00a0Bing & Facebook joined forces<\/a> even more than they ever have before. Bing search results are displaying more Facebook material than ever before. This is a prime example of how the overlap between SEO & social media marketing is really taking shape.\u00a0Whether you like it or not SEO & social media are now a marriage.<\/p>\n

What about social media growth & ROI?<\/h3>\n

Twitter<\/a> has seen\u00a0growth<\/a> by almost 1500% since February of 2008. Facebook is almost at 300-400% growth! So why are you not on there yet as a business? Why is every business not on these communication giants yet? I think too many businesses are caught up with the notion that their needs to be an ROI established which stops many projects before they even get started. \u00a0Accountability is important but you can\u2019t put a number on branding in this space. A prospect might see your tweet one day on Twitter and not think about you for 2 months and all of a sudden bump into one of your web pages in the search results and clearly remember who you are way back to that one specific incident on Twitter. How do you put a calculation on that?<\/p>\n

Can’t I just purchase advertising space online?<\/h3>\n

Social media & SEO are not paid advertising. We cannot predict what type of numbers in visitors we might get or how many clicks a campaign might receive. These techniques of communication are vastly different in their own way and they have to be embraced not kicked to the curb. When you have trouble seeing outside of the box that is when it gets difficult to really realize what these efforts are all about. They create inbound marketing streams of traffic and they increase branding all at the same time while helping your website or business become visible online. They are both vastly different from anything any business has ever seen in the last fifty years.<\/p>\n

Technology has allowed us to market ourselves in a much different light than what we might have once been used to. The days of\u00a0focusing\u00a0on billboards and direct marketing are over. People wake up and the first thing they do is fire up their computer to check out what is going on in the world.<\/p>\n

Check out these amazing social media\u00a0statistics\u00a0from the\u00a0eConsultancy blog<\/a>: (This data is from a few years ago but it is still relevant to the space we are in)<\/p>\n