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Now with that said don&#8217;t panic and realize that you have to go re-write all your URLs because you could do more damage than good.<\/p>\n<p>If you were ever wondering which is better to use your prayers have been answered by Google. In this <a href=\"http:\/\/www.youtube.com\/watch?v=AQcSFsQyct8\" target=\"_blank\">Matt Cutts YouTube Video<\/a> he discusses when you should use dash marks and when you should use underscores when writing your URLs. Both have different uses but ultimately lead to the same goal if that makes any sense.<\/p>\n<p>Check out the video and you will see.<\/p>\n<h3>Google YouTube Video<\/h3>\n<p><iframe loading=\"lazy\" width=\"620\" height=\"378\" src=\"http:\/\/www.youtube.com\/embed\/AQcSFsQyct8\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many website owners might not realize this but utilizing underscores or dashes in your URL structures can make a significant difference when it comes to how search engines read your and display your site. Now with that said don&#8217;t panic and realize that you have to go re-write all your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15482,15483],"tags":[15527,15604,15490,15605,15606,15573],"class_list":["post-29993","post","type-post","status-publish","format-standard","hentry","category-blog","category-search-engine-optimization","tag-google","tag-matt-cutts","tag-search-engine-optimization","tag-underscore","tag-underscores-and-dashes-how-do-they-affect-seo","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Underscores and Dashes - How Do They Affect SEO? - Brandignity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/underscores-dashes-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Underscores and Dashes - How Do They Affect SEO? - Brandignity\" \/>\n<meta property=\"og:description\" content=\"Many website owners might not realize this but utilizing underscores or dashes in your URL structures can make a significant difference when it comes to how search engines read your and display your site. 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