{"id":30006,"date":"2011-10-07T12:15:59","date_gmt":"2011-10-07T12:15:59","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2011\/10\/07\/how-to-build-a-social-following\/"},"modified":"2011-10-07T12:15:59","modified_gmt":"2011-10-07T12:15:59","slug":"how-to-build-a-social-following","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/how-to-build-a-social-following\/","title":{"rendered":"How To Build A Social Following According to Bing"},"content":{"rendered":"

\"How<\/a><\/p>\n

On Bing’s webmaster blog they recently put out a very interesting post on how to build a social following<\/a>. As we all know social media marketing plays a very extensive role when it comes to online success and that is something you cannot avoid any longer. Building a business online today requires more brand building than ever before. People are holding onto their cash much tighter than previous years and those shelling out their hard earned dollars are shelling it out with companies they have a connection with. Does your audience have a connection with you?<\/p>\n

According to Bing<\/h3>\n

“With social playing such an important role today in your overall online marketing efforts, it\u2019s important to get things right the first time.\u00a0 As the old saying goes, first impressions matter.\u00a0 Getting a do-over in today\u2019s face-paced online business environment is tough, especially when everything you do is recorded, archived and essentially available to anyone willing to search almost forever.”<\/em><\/p>\n

It is important to have a plan in place when entering your social media marketing<\/a> efforts. Remember what happens online stays online and there is almost no erasing your footprint. Putting together a social media plan of attack that actually works how it should and doesn’t just look pretty is vital. Fake friends on your Facebook account are not going to help you at all. Keep this in mind when you find those amazing social media plans that cost $29.95 and promise you 1 million Facebook likes…it doesn’t work that way at all.<\/p>\n

“If you\u2019re tempted to take a shortcut, think of this.\u00a0 What good are fake friends?\u00a0 How much value do false followers add?\u00a0 The answer here is \u2026 none.\u00a0 You see, it\u2019s not simply the number of friends or followers you have that signals value to a search engine.\u00a0 It expands to include patterns and volume of sharing.\u00a0 Retweets count, as do shares, Likes, etc.\u00a0 False friends that have been paid to \u201cLike\u201d something or fake followers on Twitter don\u2019t show patterns of behavior that look normal.\u00a0 They look spikey and abnormal, so we simply ignore them.”<\/em><\/p>\n

<\/em>Bing also touches upon some really important bullet points when discussing social following and how to build it.<\/p>\n