{"id":30015,"date":"2011-10-25T11:44:00","date_gmt":"2011-10-25T11:44:00","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2011\/10\/25\/content-syndication-tips\/"},"modified":"2011-10-25T11:44:00","modified_gmt":"2011-10-25T11:44:00","slug":"content-syndication-tips","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/content-syndication-tips\/","title":{"rendered":"Do Not Take Shortcuts with Content"},"content":{"rendered":"

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It shouldn’t be a surprise that content has become a very popular form of marketing for just about any business out there. Businesses also know that writing good content takes quite a bit of time and resource and many like to cut corners when it comes to getting content and distributing it. The Bing Webmaster Blog recently wrote an interesting article when it comes to content syndication<\/a>.<\/p>\n

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“As the author of the content, you don\u2019t have much to worry about.\u00a0 Your deal is to write and then be seen across a range of websites.\u00a0 The websites, however, have some cause for concern, as the engines are unlikely to simply rank the same article highly over and over, just because that article appears on a different domain.”<\/em><\/p>\n

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The trend I see growing in content marketing<\/a> is the same thing that happens in many industries, a few bad apples ruin it for everyone. Prime example is Google’s recent Panda updates<\/a> which really put a spear through many content farms that used to syndicate content or accept sub-par quality articles simply for the sake of ranking.<\/p>\n

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“Now, the idea of using articles as content on a website has exploded over the last few years in popularity.\u00a0 Article sources are seemingly everywhere and are viewed as a quick way to get content to build out a site on an almost endless number of topics.\u00a0 Prices vary for the content, and in most case, the old axiom of \u201cyou get what you pay for\u201d seems to hold true.\u00a0 The article sites often allude to their articles being able to \u201chelp with your SEO\u201d, and some even make the claims outright.\u00a0 They are playing off the idea that depth of content matters to the search engines, and while depth of content certainly can play a role in determining your value to a searcher, it\u2019s not the only signal.”<\/em><\/p>\n

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Here are some tips when trying to write your own content:<\/p>\n

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