{"id":30046,"date":"2011-12-19T14:23:48","date_gmt":"2011-12-19T14:23:48","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2011\/12\/19\/social-influence-shopping\/"},"modified":"2011-12-19T14:23:48","modified_gmt":"2011-12-19T14:23:48","slug":"social-influence-shopping","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/social-influence-shopping\/","title":{"rendered":"The Marriage of Social Influence and Shopping"},"content":{"rendered":"<p><a href=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2011\/12\/social-sharing2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3152\" title=\"social-sharing2\" src=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2011\/12\/social-sharing2.jpg\" alt=\"Online Influence\" width=\"620\" height=\"264\" \/><\/a><\/p>\n<p><a href=\"http:\/\/www.brandignity.com\/2011\/10\/twitter-influence\/\" target=\"_blank\">Online influence<\/a> is a very powerful force and when you got it, boy you got it. Influence online is probably one of the more important goals for a business looking to really tackle the social media space. Being influential online means your business voice can carry a great deal of weight. High profile bloggers tend to have a lot of online influence because people who follow them really take to heart what they have to say. The same goes with brands that have a following. One prime example of online influence is Apple. Now I understand that not everyone can be like Apple which is one of the world&#8217;s most powerful brands but their approach can be studied in order to understand how their\u00a0influence\u00a0and power has worked for them over the years.<\/p>\n<p>The folks over at <a href=\"http:\/\/www.mbooth.com\/\" target=\"_blank\">M Booth<\/a> &amp; <a href=\"http:\/\/bynd.com\/\" target=\"_blank\">Beyond<\/a> have put together this great infographic to better understand the behaviors of social shopping and how influence plays a strong role in those purchases. Social shopping is something that has changed the way business is conducted and for those who still think social media is a fad, you have missed the boat.<\/p>\n<p><a href=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2011\/12\/social-sharing.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3154\" title=\"SF_science_of_sharing_Final\" src=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2011\/12\/social-sharing-e1324304041345.jpg\" alt=\"Social Sharing Infographic\" width=\"620\" height=\"2543\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online influence is a very powerful force and when you got it, boy you got it. Influence online is probably one of the more important goals for a business looking to really tackle the social media space. Being influential online means your business voice can carry a great deal of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15482,15517],"tags":[],"class_list":["post-30046","post","type-post","status-publish","format-standard","hentry","category-blog","category-influence"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Marriage of Social Influence and Shopping - Brandignity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/social-influence-shopping\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Marriage of Social Influence and Shopping - Brandignity\" \/>\n<meta property=\"og:description\" content=\"Online influence is a very powerful force and when you got it, boy you got it. 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