{"id":30048,"date":"2011-12-23T14:27:28","date_gmt":"2011-12-23T14:27:28","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2011\/12\/23\/what-is-content-marketing\/"},"modified":"2011-12-23T14:27:28","modified_gmt":"2011-12-23T14:27:28","slug":"what-is-content-marketing","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/what-is-content-marketing\/","title":{"rendered":"What is Content Marketing?"},"content":{"rendered":"

\"Content<\/a><\/p>\n

Content marketing is an effort that has trumped many other search engine marketing efforts over the years. We are all in an age of information and the information is\u00a0certainly\u00a0flowing. With millions of blogs and news sites dumping information & content into the web on a daily basis we are soaking up that content like a giant sponge.<\/p>\n

Why you ask? Plain and simple we are all in a race to compete for content visibility and as long as the search engines like to read content and text there will always be a content race. Every great piece of content has a content mapping strategy behind it. Just writing a press release or a nice blog post simply isn’t enough. There has to be a strategy behind the content or else nobody is going to see it.<\/p>\n

Content Optimization Video<\/h3>\n

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