{"id":30073,"date":"2012-03-19T12:34:20","date_gmt":"2012-03-19T12:34:20","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2012\/03\/19\/microsoft-research-determines-trust-in-tweets-carnegie-mellon-study\/"},"modified":"2012-03-19T12:34:20","modified_gmt":"2012-03-19T12:34:20","slug":"microsoft-research-determines-trust-in-tweets-carnegie-mellon-study","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/microsoft-research-determines-trust-in-tweets-carnegie-mellon-study\/","title":{"rendered":"Microsoft Research Determines Trust in Tweets [Carnegie Mellon Study]"},"content":{"rendered":"

\"Nice<\/a><\/p>\n

This is a pretty interesting piece of research that determines trust on Twitter. Microsoft Research & Carnegie Mellon University<\/a> came out with this fantastic study that determines just such a thing.<\/p>\n

We have been preaching for quite some time now about the importance of trust and authority in the online space not just the social media platforms. Once you have trust your marketing message and efforts work with much greater force but first you need to show the world you are 100% credible in your space.<\/p>\n

Here is an important paragraph to get your mouth watering from the research:<\/p>\n

“Factors influencing users\u2019 perceptions of the credibility of \u00a0Web pages and earlier forms of social media (e.g., blogs\u00a0and instant messaging) have been well-studied. Some\u00a0influential factors for Web pages\u2019 credibility perception,\u00a0like visual design [21], are not relevant to tweets, while others, like conflating search engine ranking with\u00a0credibility [15], may apply. The relative importance of\u00a0features may vary for this new medium, as well; for\u00a0instance, author credentials [18] may take on heightened\u00a0importance, given the social nature of tweets.”<\/em><\/div>\n
Here are some important ways to increase your trust on Twitter:<\/div>\n
\n