{"id":30081,"date":"2012-04-03T11:46:02","date_gmt":"2012-04-03T11:46:02","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2012\/04\/03\/jcpenney-new-branding-is-awesome\/"},"modified":"2012-04-03T11:46:02","modified_gmt":"2012-04-03T11:46:02","slug":"jcpenney-new-branding-is-awesome","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/jcpenney-new-branding-is-awesome\/","title":{"rendered":"JCPenney New Branding is&#8230;.Awesome"},"content":{"rendered":"<p><a href=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2012\/04\/jcp6.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wpautolike aligncenter size-full wp-image-3755\" title=\"jcp6\" src=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2012\/04\/jcp6.jpg\" alt=\"JCPenney Branding\" width=\"620\" height=\"465\" \/><\/a><\/p>\n<p>If you haven&#8217;t noticed <a href=\"http:\/\/www.jcpenney.com\" target=\"_blank\">JCPenney<\/a> recently did a major brand shift and I will be the first to say that it is\u00a0absolutely\u00a0awesome. Good bye to the depressing browns and the pale beige colors it was before. JCPenney has shifted gears and is now taking a fresh approach with up to date design and branding.<\/p>\n<p>I got this new catalog in the mail from them and I felt compelled to do a blog post because we just love the direction this <a href=\"http:\/\/en.wikipedia.org\/wiki\/J._C._Penney\" target=\"_blank\">100+ year old store<\/a> has taken. JCPenney\u00a0survived the great depression and countless wars to stand tall and proud. They went soup to nuts on this overhaul and this is not an easy task for an older established brand with a specific\u00a0clientele. We talk a lot about how important great design and <a href=\"http:\/\/www.brandignity.com\/category\/brandignity-stuff\/\" target=\"_blank\">branding<\/a> is to overall online success and we are not kidding. JCPenney has recreated their website as well to reflect this new branding effort. Good job JCP&#8230;good job.<\/p>\n<p><a href=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2012\/04\/jcp2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wpautolike aligncenter size-full wp-image-3756\" title=\"jcp2\" src=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2012\/04\/jcp2.jpg\" alt=\"JCPenney Branding\" width=\"620\" height=\"465\" \/><\/a><\/p>\n<p><a href=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2012\/04\/jcp1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wpautolike aligncenter size-full wp-image-3757\" title=\"jcp1\" src=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2012\/04\/jcp1.jpg\" alt=\"JCPenney Branding\" width=\"620\" height=\"465\" \/><\/a><\/p>\n<p><a href=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2012\/04\/jcp5.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wpautolike aligncenter size-full wp-image-3760\" title=\"jcp5\" src=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2012\/04\/jcp5.jpg\" alt=\"JCPenney Branding\" width=\"620\" height=\"465\" \/><\/a><\/p>\n<p><a href=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2012\/04\/jcp3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wpautolike aligncenter size-full wp-image-3758\" title=\"jcp3\" src=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2012\/04\/jcp3.jpg\" alt=\"JCPenney Branding\" width=\"620\" height=\"465\" \/><\/a><\/p>\n<p><a href=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2012\/04\/jcp4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wpautolike aligncenter size-full wp-image-3759\" title=\"jcp4\" src=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2012\/04\/jcp4.jpg\" alt=\"JCPenney Branding\" width=\"620\" height=\"465\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you haven&#8217;t noticed JCPenney recently did a major brand shift and I will be the first to say that it is\u00a0absolutely\u00a0awesome. Good bye to the depressing browns and the pale beige colors it was before. JCPenney has shifted gears and is now taking a fresh approach with up to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15482,15648],"tags":[],"class_list":["post-30081","post","type-post","status-publish","format-standard","hentry","category-blog","category-brandignity-stuff"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>JCPenney New Branding is....Awesome - Brandignity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/jcpenney-new-branding-is-awesome\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"JCPenney New Branding is....Awesome - Brandignity\" \/>\n<meta property=\"og:description\" content=\"If you haven&#8217;t noticed JCPenney recently did a major brand shift and I will be the first to say that it is\u00a0absolutely\u00a0awesome. 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