{"id":30099,"date":"2012-05-08T12:17:09","date_gmt":"2012-05-08T12:17:09","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2012\/05\/08\/facebook-trust-reaches-a-whole-new-level\/"},"modified":"2012-05-08T12:17:09","modified_gmt":"2012-05-08T12:17:09","slug":"facebook-trust-reaches-a-whole-new-level","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/facebook-trust-reaches-a-whole-new-level\/","title":{"rendered":"Facebook Trust Reaches A Whole New Level"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"tc-hover pin share tweet plus aligncenter\" src=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2012\/05\/yeah-facebook.jpg\" alt=\"Yeah Facebook\" width=\"620\" height=\"350\" data-fburl=\"CURRENT\" data-tweeturl=\"CURRENT\" data-tweet=\"\" data-plusurl=\"CURRENT\" \/><\/p>\n<p><a href=\"http:\/\/www.brandignity.com\/news\/social-media-marketing-services-company\/\" target=\"_blank\">Social media marketing<\/a> was and is a marketing game changer when it comes to retail and overall business practice. Studies have shown that consumers will engage with a business that much more if they are active on Facebook than with businesses not active.\u00a0Facebook fan pages and &#8220;likes&#8221; have shaped the influence and education people receive about many different retail products and services.<\/p>\n<p>Recently reported on <a href=\"http:\/\/mashable.com\/2012\/05\/08\/hangers-update-facebook-likes\/?WT.mc_id=en_my_stories\" target=\"_blank\">Mashable<\/a>, Facebook has decided to take the trust people feel and bring it to a whole new level. Facebook will soon be integrating a digital &#8220;like&#8221; data counter into the fashion industry by providing the amount of likes for individual products visible on the clothes hanger in retail stores for those who are having a hard time narrowing down their purchasing choice.<\/p>\n<p>From Mashable:<\/p>\n<p><em>&#8220;Retailer C&amp;A has started a\u00a0marketing\u00a0push there that marries online groupthink with real-world decision making. Called FashionLike, it works like this: Whenever sometime Likes a clothing item online at\u00a0C&amp;A Brasil\u2018s site, that thumbs-up is tallied on a screen embedded in clothes hangers on the store\u2019s physical racks.&#8221;<\/em><\/p>\n<p><object id=\"flashObj\" width=\"620\" height=\"350\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"flashVars\" value=\"videoId=1626336591001&amp;linkBaseURL=http%3A%2F%2Fmashable.com%2F2012%2F05%2F08%2Fhangers-update-facebook-likes%2F&amp;playerID=1275216913001&amp;playerKey=AQ~~,AAABBzUwv1E~,xP-xFHVUstjFMsS-3Kb8-iZB6sJ0hUm_&amp;domain=embed&amp;dynamicStreaming=true\" \/><param name=\"base\" value=\"http:\/\/admin.brightcove.com\" \/><param name=\"seamlesstabbing\" value=\"false\" \/><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"swLiveConnect\" value=\"true\" \/><param name=\"allowScriptAccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/c.brightcove.com\/services\/viewer\/federated_f9?isVid=1&amp;isUI=1\" \/><param name=\"flashvars\" value=\"videoId=1626336591001&amp;linkBaseURL=http%3A%2F%2Fmashable.com%2F2012%2F05%2F08%2Fhangers-update-facebook-likes%2F&amp;playerID=1275216913001&amp;playerKey=AQ~~,AAABBzUwv1E~,xP-xFHVUstjFMsS-3Kb8-iZB6sJ0hUm_&amp;domain=embed&amp;dynamicStreaming=true\" \/><param name=\"allowfullscreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"swliveconnect\" value=\"true\" \/><param name=\"pluginspage\" value=\"http:\/\/www.macromedia.com\/shockwave\/download\/index.cgi?P1_Prod_Version=ShockwaveFlash\" \/><embed id=\"flashObj\" width=\"620\" height=\"350\" type=\"application\/x-shockwave-flash\" src=\"http:\/\/c.brightcove.com\/services\/viewer\/federated_f9?isVid=1&amp;isUI=1\" flashVars=\"videoId=1626336591001&amp;linkBaseURL=http%3A%2F%2Fmashable.com%2F2012%2F05%2F08%2Fhangers-update-facebook-likes%2F&amp;playerID=1275216913001&amp;playerKey=AQ~~,AAABBzUwv1E~,xP-xFHVUstjFMsS-3Kb8-iZB6sJ0hUm_&amp;domain=embed&amp;dynamicStreaming=true\" base=\"http:\/\/admin.brightcove.com\" seamlesstabbing=\"false\" allowFullScreen=\"true\" swLiveConnect=\"true\" allowScriptAccess=\"always\" flashvars=\"videoId=1626336591001&amp;linkBaseURL=http%3A%2F%2Fmashable.com%2F2012%2F05%2F08%2Fhangers-update-facebook-likes%2F&amp;playerID=1275216913001&amp;playerKey=AQ~~,AAABBzUwv1E~,xP-xFHVUstjFMsS-3Kb8-iZB6sJ0hUm_&amp;domain=embed&amp;dynamicStreaming=true\" allowfullscreen=\"true\" allowscriptaccess=\"always\" swliveconnect=\"true\" pluginspage=\"http:\/\/www.macromedia.com\/shockwave\/download\/index.cgi?P1_Prod_Version=ShockwaveFlash\" \/><\/object><\/p>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><a class=\"zemanta-pixie-a\" title=\"Enhanced by Zemanta\" href=\"http:\/\/www.zemanta.com\/\"><img decoding=\"async\" class=\"zemanta-pixie-img\" style=\"border: none; float: right;\" src=\"http:\/\/img.zemanta.com\/zemified_e.png?x-id=9938135a-2870-4fdf-aac9-1e4fa2a46e6a\" alt=\"Enhanced by Zemanta\" \/><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Social media marketing was and is a marketing game changer when it comes to retail and overall business practice. Studies have shown that consumers will engage with a business that much more if they are active on Facebook than with businesses not active.\u00a0Facebook fan pages and &#8220;likes&#8221; have shaped the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15482,15499],"tags":[15495,15755,15520,15756,15496,15757],"class_list":["post-30099","post","type-post","status-publish","format-standard","hentry","category-blog","category-social-media-marketing","tag-business","tag-clothing","tag-facebook","tag-fashion","tag-marketing","tag-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook Trust Reaches A Whole New Level - Brandignity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/facebook-trust-reaches-a-whole-new-level\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Trust Reaches A Whole New Level - Brandignity\" \/>\n<meta property=\"og:description\" content=\"Social media marketing was and is a marketing game changer when it comes to retail and overall business practice. 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