{"id":30109,"date":"2012-05-21T15:59:18","date_gmt":"2012-05-21T15:59:18","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2012\/05\/21\/bing-discusses-search-algorithm-changes\/"},"modified":"2012-05-21T15:59:18","modified_gmt":"2012-05-21T15:59:18","slug":"bing-discusses-search-algorithm-changes","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/bing-discusses-search-algorithm-changes\/","title":{"rendered":"Bing Discusses Search Algorithm Changes"},"content":{"rendered":"<p><a href=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2012\/05\/bing-discusses.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10314\" src=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2012\/05\/bing-discusses.jpg\" alt=\"Bing Discusses\" width=\"850\" height=\"450\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>There has been much talk about Google&#8217;s recent<a href=\"http:\/\/searchenginewatch.com\/article\/2174011\/Insights-From-the-Recent-Penguin-Panda-Updates\" target=\"_blank\"> penguin and panda updates<\/a> but how quickly do we forget that there is also another search engine right around the corner, <a href=\"http:\/\/www.bing.com\" target=\"_blank\">Bing<\/a>. Bing recently wrote about how it is important to really diversify your search engine marketing approach in order to stay ahead of the algorithm curve. Search technology is a fast paced evolving monster and if you are not capable of evolving with it you could get left behind.<\/p>\n<p>The <a href=\"http:\/\/www.bing.com\/community\/site_blogs\/b\/webmaster\/archive\/2012\/05\/18\/are-you-the-hunter-or-the-prey.aspx\" target=\"_blank\">Bing webmaster blog<\/a> had this to say:<\/p>\n<blockquote><p><em>\u00a0You cannot control when a search engine makes an update, or what that update will impact.\u00a0 That much is obvious.\u00a0 But what many websites fail to take action on is forecasting change, preventative work and exercises in the obvious.<\/em><\/p><\/blockquote>\n<p>This is an extremely important sentence to understand because nobody has control over algorithm\u00a0updates. The best defense for this situation is a solid offense. That solid offense comes from being diverse in your web marketing approach. It doesn&#8217;t happen by pouncing on loopholes are gaming the system, it happens by proactively marketing and branding your website online using proper channels that give your brand a solid voice and personality.<\/p>\n<blockquote><p><em>Algorithms change.\u00a0 Rankings change.\u00a0 Competition happens.\u00a0 The fact is, you need to be prepared.\u00a0 So, when your single biggest source of traffic sudden loses steam, what do you do?\u00a0 If your plan was to make sure your content ranked well across all the major engines, then your plan of action would already be in effect, protecting you from the loss in one area.<\/em><\/p><\/blockquote>\n<p>Being prepared means being diverse. If one water faucet turns off make sure you have 7 other running so your flow doesn&#8217;t cease to exist.<\/p>\n<p><a href=\"http:\/\/www.bing.com\/community\/site_blogs\/b\/webmaster\/archive\/2012\/05\/18\/are-you-the-hunter-or-the-prey.aspx\" target=\"_blank\">Read the full Bing article here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; There has been much talk about Google&#8217;s recent penguin and panda updates but how quickly do we forget that there is also another search engine right around the corner, Bing. Bing recently wrote about how it is important to really diversify your search engine marketing approach in order to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15627],"tags":[15746,15726,15762],"class_list":["post-30109","post","type-post","status-publish","format-standard","hentry","category-bing-news","tag-algorithm","tag-bing","tag-microsoft"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bing Discusses Search Algorithm Changes - Brandignity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandignitybeta.com\/demo\/brandlatest\/bing-discusses-search-algorithm-changes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bing Discusses Search Algorithm Changes - Brandignity\" \/>\n<meta property=\"og:description\" content=\"&nbsp; There has been much talk about Google&#8217;s recent penguin and panda updates but how quickly do we forget that there is also another search engine right around the corner, Bing. 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