{"id":30126,"date":"2012-06-26T11:25:58","date_gmt":"2012-06-26T11:25:58","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2012\/06\/26\/online-or-offline-marketing-for-start-ups\/"},"modified":"2012-06-26T11:25:58","modified_gmt":"2012-06-26T11:25:58","slug":"online-or-offline-marketing-for-start-ups","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/online-or-offline-marketing-for-start-ups\/","title":{"rendered":"Online or Offline Marketing for Start-ups?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"tc-hover pin share tweet plus aligncenter\" src=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2012\/06\/startup-marketing.jpg\" alt=\"Startup Marketing\" width=\"620\" height=\"350\" data-fburl=\"CURRENT\" data-tweeturl=\"CURRENT\" data-tweet=\"\" data-plusurl=\"CURRENT\" \/><\/p>\n<p>When it comes to launching a <a href=\"http:\/\/www.brandignity.com\/category\/startup-news\/\" target=\"_blank\">startup company<\/a> it can be quite daunting to figure out exactly what it is that you want to do when it comes to marketing. With so many overhead costs for advertising, software dashboards and PR distribution costs you are most likely going to have to pick and chose your cash flow battles\u00a0precisely. Even if you are a hot startup and you just received a check for a cool 20 million from some cushy <a class=\"zem_slink\" title=\"Venture capital\" href=\"http:\/\/en.wikipedia.org\/wiki\/Venture_capital\" rel=\"wikipedia\" target=\"_blank\">venture capitalist<\/a> you are going to need a solid strategy. Throwing everything at the wall only to see what sticks is not strategy.<\/p>\n<p>Here is an infographic from the folks over at <a href=\"http:\/\/www.searchenabler.com\/\" target=\"_blank\">Search Enabler<\/a> which describes the differences between online and offline start up marketing.<\/p>\n<p><a href=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2012\/06\/online-or-offline-marketing.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4196\" title=\"online or offline marketing\" src=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2012\/06\/online-or-offline-marketing-e1340709363171.jpg\" alt=\"Online or Offline Startup Marketing\" width=\"620\" height=\"1707\" \/><\/a><\/p>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><a class=\"zemanta-pixie-a\" title=\"Enhanced by Zemanta\" href=\"http:\/\/www.zemanta.com\/?px\"><img decoding=\"async\" class=\"zemanta-pixie-img\" style=\"border: none; float: right;\" src=\"http:\/\/img.zemanta.com\/zemified_e.png?x-id=9f9e2a0a-d24e-4b72-acc7-fca7f79866e6\" alt=\"Enhanced by Zemanta\" \/><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to launching a startup company it can be quite daunting to figure out exactly what it is that you want to do when it comes to marketing. With so many overhead costs for advertising, software dashboards and PR distribution costs you are most likely going to have [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15482,15588],"tags":[15495,15515,15496,15798,15557,15592],"class_list":["post-30126","post","type-post","status-publish","format-standard","hentry","category-blog","category-startup-news","tag-business","tag-internet-marketing","tag-marketing","tag-online-and-offline","tag-small-business","tag-startup-company"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Online or Offline Marketing for Start-ups? - Brandignity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/online-or-offline-marketing-for-start-ups\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online or Offline Marketing for Start-ups? - Brandignity\" \/>\n<meta property=\"og:description\" content=\"When it comes to launching a startup company it can be quite daunting to figure out exactly what it is that you want to do when it comes to marketing. 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