{"id":30137,"date":"2012-07-18T11:36:50","date_gmt":"2012-07-18T11:36:50","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2012\/07\/18\/google-places-service-area-location-settings\/"},"modified":"2012-07-18T11:36:50","modified_gmt":"2012-07-18T11:36:50","slug":"google-places-service-area-location-settings","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/google-places-service-area-location-settings\/","title":{"rendered":"Google Places: Service Area &#038; Location Settings"},"content":{"rendered":"<p><a href=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2012\/07\/google-places-optimization.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4275\" title=\"google-places-optimization\" src=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2012\/07\/google-places-optimization.jpg\" alt=\"Google Places Optimization\" width=\"620\" height=\"350\" \/><\/a><\/p>\n<p><a href=\"http:\/\/www.google.com\/places\" target=\"_blank\">Google Places<\/a> classifies businesses by helping them define on the basis of the area they serve.<\/p>\n<ol>\n<li>If all Customers come to the business location?<\/li>\n<li>If the business serves customers at their locations?<\/li>\n<\/ol>\n<p>If businesses are willing to serve customers at their locations Google Places gives 2 options to do this within the dashboard of Google Places.<\/p>\n<p>A) Define a central location of importance for a business &amp; then mark a periphery with respect to this central location.<\/p>\n<p>B) Specify certain cities, zip codes or countries. This is done by individually mentioning areas\/ cities\/ countries important for one\u2019s business.<\/p>\n<p>The performance (aka ranking) of a Google places listing for a business is a function of a large number of factors.\u00a0We define the sum of all these factors as the SEO (E)L which the Local <a href=\"http:\/\/www.brandignity.com\/category\/search-engine-optimization\/\" target=\"_blank\">SEO<\/a> Energy of a business.<\/p>\n<p><a href=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2012\/07\/google-places-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4271\" title=\"google places 1\" src=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2012\/07\/google-places-1.jpg\" alt=\"Google Places 1\" width=\"300\" height=\"320\" \/><\/a><\/p>\n<p>The primary business location of a business is one of an important factor on which will contribute to the SEO (E)L of a business, when the a user does a local search for that location.\u00a0We represented SEO (E)L on \u201cY\u201d Axis &amp; the primary location of a business on X axis (Origin). The locations which are in close geographic\u00a0proximity to this primary location are also represented on \u201cX\u201d axis.<\/p>\n<p><a href=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2012\/07\/google-places-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4272\" title=\"google places 2\" src=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2012\/07\/google-places-2.jpg\" alt=\"Google Places\" width=\"500\" height=\"316\" \/><\/a><\/p>\n<p>When we set the Service Area &amp; Location settings while the Google Places listing is in creation mode &amp; when we select the option of\u201cDistance from one location\u201d, we have a view that when this setting is used we indicate Google that a business under consideration is\u00a0defining its primary location &amp; consequently would wish to focus all its SEO (E)L on that location.<\/p>\n<p><a href=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2012\/07\/google-places-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4273\" title=\"google places 3\" src=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2012\/07\/google-places-3.jpg\" alt=\"Google Places\" width=\"500\" height=\"366\" \/><\/a><\/p>\n<p><br clear=\"ALL\" \/> Let\u2019s imagine a case where in a business has SEO (E)L as 100 units. We plot this on the graph we have mentioned above. The pictorial\u00a0representation should be ideally follow the above exhibited structure. The point we are trying to make is the SEO (E) L should be ideally\u00a0highest at its primary location &amp; should reflect in the ranking the listing achieves when a search with a local intent is made in that location.\u00a0This also means that as we are moving from the central location of importance, the rankings will gradually drop as the locations get farther\u00a0&amp; farther from the central location for that business.\u00a0When we use the other option available for Service Area &amp; Location Settings of specifying certain, cities, zip codes &amp; countries while the\u00a0listing is created we have a view that when this setting is used we indicate Google that a business under consideration wishes to equally\u00a0distribute all of its SEO (E)L \u00a0among number of specific locations which a business owner is specifying manually.<\/p>\n<p>For the hypothetical example we are considering the Max SEO (E)L is 100 &amp; let us assume that there are 10 locations that a business\u00a0owner has specified, consequently the SEO (E)L per location will be 10 units &amp; the representation will something as below.<\/p>\n<p><a href=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2012\/07\/google-places-4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4274\" title=\"google places 4\" src=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2012\/07\/google-places-4.jpg\" alt=\"Google Places\" width=\"500\" height=\"296\" \/><\/a><\/p>\n<p>For the above mentioned case no location under consideration is able to get full advantage since the available SEO (E)L is not\u00a0focused on a particular location of importance for a business.<\/p>\n<p><strong>To summarize:<\/strong><\/p>\n<p>Location is one of the important factor amongst other factors which contributes to the SEO (E)L of a listing on Google Places<strong>.\u00a0<\/strong>Since we were working on a <a href=\"http:\/\/www.brandignity.com\/2012\/02\/how-to-optimization-local-seo\/\" target=\"_blank\">Local Listing Optimization<\/a> project in the financial services vertical in USA, we created number of Google\u00a0Places listings. We also had readily available data on which case is performing better.\u00a0For each case we have worked on there is a primary location &amp; which is highlighted on the Service Area &amp; Location settings by defining\u00a0a central location of importance for a business &amp; then mark a periphery with respect to this central location (Say 20 miles).<\/p>\n<p>As an example we had a business located at Westhampton Beach, NY.<\/p>\n<p>The secondary locations for this are Aquebogue, Calverton, Center Moriches, Cutchogue, East Moriches, East Quogue, Flanders, Hampton Bays,\u00a0 Jamesport, Laurel, Manorville, Mastic, Mastic Beach, Mattituck, North Sea, Noyack, Quogue, Ridge, Riverhead,\u00a0 Shinnecock Hills, Shirley, Shoreham, Southampton, Wading River, Westhampton.<\/p>\n<p>The locations mentioned above are located within 1 mile to maximum 30 miles from Westhampton, NY. For this case under consideration we had access to 5 business categories which we had used while creating the Google Places listing, so we have 125 (5 Categories times 25\u00a0locations) on which we tested the performance (rankings) for this Google Places listing on those 125 geography centric business keywords\u00a0for that particular case.\u00a0We found that as one moves away from the main location (in this case Westhampton, NY) the rankings for that distant location will fall\u00a0gradually.<\/p>\n<p>To elaborate ranking for a location which is 10 miles away from Westhampton, NY will be relatively low that the rankings for\u00a0Westhampton, NY as the location.\u00a0This means that when a business defines its \u201cService Area\u201d central location of importance for a business &amp; then mark a periphery with\u00a0respect to this central location the listings have a much better chance of visibility at least in that location of importance which would\u00a0not had been the case if the business would had defined its \u201cService Area\u201d by specifying\u00a0 certain cities, zip codes or countries.\u00a0The corollary to the above mentioned will be if a business listing which defines its \u201cService Area\u201d central location of importance for a\u00a0business &amp; then mark a periphery with respect to this central location &amp; is not visible in its own location of importance there is a rare\u00a0chance that it will be visible in other locations which are surrounding to that location.\u00a0The rankings on Google Places are relative for any location under our consideration &amp; it is virtually impossible to comment predict the\u00a0performance of listings at an absolute basis.<\/p>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\">Guest post written by <a href=\"http:\/\/www.linkedin.com\/pub\/nikhil-deshpande\/44\/632\/44a\" target=\"_blank\">Nikil Deshpande<\/a>.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Google Places classifies businesses by helping them define on the basis of the area they serve. If all Customers come to the business location? If the business serves customers at their locations? If businesses are willing to serve customers at their locations Google Places gives 2 options to do this [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15482,15600],"tags":[15495,15527,15813,15529,15530],"class_list":["post-30137","post","type-post","status-publish","format-standard","hentry","category-blog","category-local-search-marketing","tag-business","tag-google","tag-googleplaces","tag-search-engines","tag-searching"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Places: Service Area &amp; Location Settings - Brandignity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/google-places-service-area-location-settings\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Places: Service Area &amp; Location Settings - Brandignity\" \/>\n<meta property=\"og:description\" content=\"Google Places classifies businesses by helping them define on the basis of the area they serve. 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