{"id":30157,"date":"2012-08-14T20:32:08","date_gmt":"2012-08-14T20:32:08","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2012\/08\/14\/how-to-plan-social-media-marketing-strategy\/"},"modified":"2012-08-14T20:32:08","modified_gmt":"2012-08-14T20:32:08","slug":"how-to-plan-social-media-marketing-strategy","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/how-to-plan-social-media-marketing-strategy\/","title":{"rendered":"How to Plan a Social Media Marketing Strategy"},"content":{"rendered":"<p><a href=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2012\/08\/social-media-marketing-strategy.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4443\" title=\"social-media-marketing-strategy\" src=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2012\/08\/social-media-marketing-strategy.jpg\" alt=\"Social Media Marketing Strategy\" width=\"620\" height=\"350\" \/><\/a><\/p>\n<p>Social media is one of the hottest trends right now and is especially popular to use as an overall website marketing strategy. Those who are interested in how to plan a <a href=\"http:\/\/www.brandignity.com\/custom-internet-marketing-guides\/\" target=\"_blank\">social media marketing strategy<\/a> have already realized the many advantages it has to offer if executed properly. Planning how to run the marketing strategy is essential for it to be as successful as possible.<\/p>\n<h3>Identify your Goals<\/h3>\n<p>For people who are researching how to plan a <a class=\"zem_slink\" title=\"Social media marketing\" href=\"http:\/\/en.wikipedia.org\/wiki\/Social_media_marketing\" rel=\"wikipedia\" target=\"_blank\">social media marketing<\/a> strategy, having a clearly defined set of goals right out of the gates is essential. A successful social media marketing strategy has a specific goal, although others may be attained as side benefits. There are a variety of different goals that can be achieved by utilizing social media properly including:<\/p>\n<ul>\n<li>Increasing the company\u2019s bottom line by increasing sales<\/li>\n<li>Gaining valuable information about customers<\/li>\n<li>Gaining inbound links to improve the company\u2019s online ranking, which will in turn help to increase sales<\/li>\n<li>Getting customer testimonials and sharing these reviews with potential customers<\/li>\n<li>Monitoring the reputation of the brand<\/li>\n<li>Building authority<\/li>\n<li>Educating customers about the product and brand<\/li>\n<li>Finding new audiences<\/li>\n<li>Forming a direct relationship between the customer and the company<\/li>\n<\/ul>\n<h3>Design the Strategy<\/h3>\n<p>Once the goals have been clearly laid out, it\u2019s time for those learning how to plan social media marketing strategy to design the strategy itself. This strategy should be based heavily on research into strategies that have been used in the past. The best social media agencies learn from other people\u2019s failures and avoid them in their own campaigns by researching what has worked and what hasn\u2019t worked.<\/p>\n<p>Here are a few ways you can measure what you are doing:<\/p>\n<h3>Measure Success<\/h3>\n<p>Social media companies need to clearly determine a way to measure their own campaign\u2019s success or failure. Without this measurement, there will be no way of determining how effective the marketing strategy was. This measurement should be a direct reflection of the chosen goal of those deciding how to plan social media marketing strategy. For example, if the goal is awareness, things such as shares, likes and new subscribers are good ways to measure growth and engagement. There are a variety of tools and tracking programs that can help determine social media searchers for a specific company or marketing plan.<\/p>\n<ul>\n<li><a href=\"www.google.com\/analytics\/\" target=\"_blank\">Google Analytics<\/a><\/li>\n<li><a href=\"http:\/\/hootsuite.com\/\" target=\"_blank\">HootSuite<\/a><\/li>\n<li><a href=\"http:\/\/www.visibletechnologies.com\/\" target=\"_blank\">Visible<\/a><\/li>\n<li><a href=\"http:\/\/shoutlet.com\/\" target=\"_blank\">Shoutlet<\/a><\/li>\n<li><a href=\"http:\/\/www.wildfireapp.com\/\" target=\"_blank\">Wildfire<\/a><\/li>\n<\/ul>\n<h3>Overall Trends<\/h3>\n<p>As an additional measure of success and of social media trends involving the company, overall trends should also be examined as an answer for how to plan social media marketing strategy ideas. Look for mentions of keywords in the industry, the company name, key employees\u2019 names (such as the CEO), brand names and product services and compare them to mentions of competitors. Depending on which social media outlet is being used, there are also many different tools that social media companies use to help track these overall trends quickly and accurately.<\/p>\n<h3>Communication Policies<\/h3>\n<p>Communication policies are an integral part of how to plan social media marketing strategy. Make a plan as to what the answer is to customer questions and complaints before they happen. Clarify the role that different team members will take and reiterate the goal behind the communication policies. Make a reasonable timeline for different success measurements and when the associated tasks will be completed. It is important for even the best social media companies to have a written plan identifying which different networks will be used and how the goals will be accomplished.<\/p>\n<h3>Growth and Promotion<\/h3>\n<p>Once those interested in how to plan social media marketing strategy have implemented their ideas, make sure that the momentum is kept going. There needs to be consistent promotion of social media platforms company-wide, including adding the networks to letterheads, signature lines, business cards and promotional literature. Make use of plugins and icons on the company\u2019s website to thoroughly link to the company\u2019s different media outlets. Promotions such as Facebook ads and contests are affordable and easy ways to draw more attention to the company. Try live webinars, question and answers, guest blogging and expert interviews to keep growing and promoting.<\/p>\n<p>Deciding how to plan social media marketing strategy involves a variety of facets, as outlined above. Promotional policies, goals and communication policies must be clearly laid out before any campaign begins. Make sure to keep measuring to see how successful the strategies were. These evaluation processes can help to develop different strategies over time that may be more successful with the company\u2019s target audience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media is one of the hottest trends right now and is especially popular to use as an overall website marketing strategy. Those who are interested in how to plan a social media marketing strategy have already realized the many advantages it has to offer if executed properly. Planning how [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15482,15499],"tags":[15494,15495,15837,15520,15785,15491,15620],"class_list":["post-30157","post","type-post","status-publish","format-standard","hentry","category-blog","category-social-media-marketing","tag-brand","tag-business","tag-customer","tag-facebook","tag-marketing-strategy","tag-social-media","tag-social-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Plan a Social Media Marketing Strategy - Brandignity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/how-to-plan-social-media-marketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Plan a Social Media Marketing Strategy - Brandignity\" \/>\n<meta property=\"og:description\" content=\"Social media is one of the hottest trends right now and is especially popular to use as an overall website marketing strategy. 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