{"id":30171,"date":"2012-09-06T12:21:48","date_gmt":"2012-09-06T12:21:48","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2012\/09\/06\/pagerank-business-seo\/"},"modified":"2012-09-06T12:21:48","modified_gmt":"2012-09-06T12:21:48","slug":"pagerank-business-seo","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/pagerank-business-seo\/","title":{"rendered":"What is PageRank and how can it affect Your Business\u2019s SEO?"},"content":{"rendered":"<p><a href=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2012\/09\/pagerank-number.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4550\" title=\"pagerank-number\" alt=\"PageRank\" src=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2012\/09\/pagerank-number.jpg\" width=\"620\" height=\"350\" \/><\/a><\/p>\n<p>The <a href=\"http:\/\/www.brandignity.com\/2011\/10\/google-says-dont-obsess-over-pagerank-video\/\" target=\"_blank\">PageRank<\/a> of a website is an important aspect of search engine optimisation (SEO). By no means is it the only metric used when looking at assessing link opportunities but it is a crucial tool in the link building technique to measure the value of a website.<\/p>\n<p>It refers to pages only, not domains, so for example of your homepage is PR5 this doesn\u2019t mean you have a PR5 domain.<\/p>\n<p>But what is it and how can it help your business\u2019s overall marketing efforts?<\/p>\n<h3><strong>Toolbar PageRank<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><strong><\/strong>This displays the site\u2019s PageRank in the Google toolbar but it is updated at random intervals so it isn\u2019t as up-to-date as often reported. The scaling is somewhat complex e.g. a PR7 is not 1 unit better than a PR6 but is actually x8 as important.<\/p>\n<h3><strong>Real PageRank<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><strong><\/strong>This is used internally by Google and is a very small part of the algorithm. It is used by the search engine giant to let them know which pages are important and which it should crawl more often. It is updated multiple times a day and doesn\u2019t reflect Toolbar PageRank at all. Never use it as the sole tool to measure a page\u2019s quality- it is scaled from 0 to 1.<\/p>\n<h3><strong>Advantages<\/strong><\/h3>\n<p>\u00a0 \u2022 Raw indicator of link popularity \u2022 Shows if the site has been penalized by Google<\/p>\n<h3><strong>But don\u2019t get confused\u2026<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>PageRank is not an indicator of the value of a link prospect. It isn\u2019t a reflection of the relevance or quality of links coming into a page, or whether a page has been flagged for spam.<\/p>\n<p>What is more, PageRank is not a static reflection of a page\u2019s quality. At one point, Google.com went from a PR10 to PR9 but surely you would still want a link from that page? And even if you have a higher PageRank that doesn\u2019t necessarily mean you are ranking above another site.<\/p>\n<p>Therefore you shouldn\u2019t use PageRank alone as an indicator of performance- any reputable SEO firm will know that and use an array of link building techniques to achieve high quality, relevant links.<\/p>\n<p><strong>About the Author<\/strong><\/p>\n<p>This article was written by <a href=\"http:\/\/www.custard-media.com\/reputation-management\"><strong>Custard-media.com<\/strong><\/a>, specialists in digital marketing. Speak to the team today about they\u2019re fantastic SEO and link building services.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The PageRank of a website is an important aspect of search engine optimisation (SEO). By no means is it the only metric used when looking at assessing link opportunities but it is a crucial tool in the link building technique to measure the value of a website. It refers to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15482,15483],"tags":[15849,15538,15850,15490],"class_list":["post-30171","post","type-post","status-publish","format-standard","hentry","category-blog","category-search-engine-optimization","tag-methods-of-website-linking","tag-pagerank","tag-ranking","tag-search-engine-optimization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is PageRank and how can it affect Your Business\u2019s SEO? - Brandignity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/pagerank-business-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is PageRank and how can it affect Your Business\u2019s SEO? - Brandignity\" \/>\n<meta property=\"og:description\" content=\"The PageRank of a website is an important aspect of search engine optimisation (SEO). 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