{"id":30188,"date":"2012-10-03T11:35:28","date_gmt":"2012-10-03T11:35:28","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2012\/10\/03\/6-tips-to-get-your-video-marketing-campaign-up-and-running\/"},"modified":"2012-10-03T11:35:28","modified_gmt":"2012-10-03T11:35:28","slug":"6-tips-to-get-your-video-marketing-campaign-up-and-running","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/6-tips-to-get-your-video-marketing-campaign-up-and-running\/","title":{"rendered":"6 Tips to Get Your Video Marketing Campaign Up and Running"},"content":{"rendered":"<p><a href=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2012\/10\/video-marketing-tips.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4659\" title=\"video-marketing-tips\" src=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2012\/10\/video-marketing-tips.jpg\" alt=\"Video Marketing Tips\" width=\"620\" height=\"415\" \/><\/a><\/p>\n<p>Are you interested in starting a <a href=\"http:\/\/www.brandignity.com\/2012\/09\/video-marketing-are-you-enjoying-all-its-merits\/\" target=\"_blank\">video marketing campaign<\/a>?\u00a0 We think that is a great idea!\u00a0 There are tons of benefits to video marketing.\u00a0 Your company can generate even more leads, engage more customers, build brand awareness, <a href=\"http:\/\/www.brandignity.com\/2012\/02\/how-to-maintain-a-blog-with-15-minutes-perday\/\" target=\"_blank\">increase blog traffic<\/a>, and so much more.<\/p>\n<p>However, diving into the unknown is often a bit daunting.\u00a0 If you are unsure of where to begin, here are some simple tips and suggestions to get you started.<\/p>\n<ol start=\"1\">\n<li><strong>The best on-camera talent might not be the most obvious candidate.<\/strong>\u00a0 Your marketing and sales professionals are, undoubtedly, good at their job.\u00a0 However, put them on camera and they might not be the most convincing representation of your company.\u00a0 What about the administrative assistant who always greets everyone with a smile?\u00a0 Or the night-shift manager whose natural exuberance seems to be contentious?\u00a0 You may find that your company\u2019s best cheerleader is actually a hidden gem!<\/li>\n<li><strong>Don\u2019t worry about the details, just get started!\u00a0 <\/strong>If you spend tons of time worrying about the tiniest of details, you\u2019re bound to push your start date further and further back on your calendar.\u00a0 Don\u2019t worry about which camera you should use.\u00a0 Don\u2019t worry about editing out all the \u201cmistakes.\u201d\u00a0 Just get your message out there.\u00a0 Start publishing video.\u00a0 Once you get started, be consistent \u2013 post regularly.<\/li>\n<li><strong>Be authentic.\u00a0 <\/strong>Viewers will appreciate the passion you have for the topic and the honesty with which you deliver the information.\u00a0 Don\u2019t worry about impressing your audience; just be open and honest.\u00a0 As a result, your viewers will accept you as an authority.<\/li>\n<li><strong>Become a guest author on other blogs.\u00a0 <\/strong>Imbed your videos in articles and reach an even bigger audience.\u00a0 Not only will you form a valuable, long-term relationship with other prominent members of your field, you\u2019ll also entice more readers to visit your blog.<\/li>\n<li><strong>Create video tutorials about various topics in your industry.\u00a0 <\/strong>People love visual, step-by-step demonstrations.\u00a0 The popularity of this type of video has the potential to spread like wildfire.<\/li>\n<li><strong>Start a video contest.\u00a0 <\/strong>A contest is a great way to get user-generated content.\u00a0 Plus, you can make the contest social \u2013 encourage participants to share their submission and gather voters.<\/li>\n<\/ol>\n<p>Do you have any ideas we left off the list?\u00a0 Let us know!\u00a0 We\u2019d love to hear from you!<\/p>\n<p><strong>About Author<\/strong><\/p>\n<p>Lindsey Davidson does marketing for Custom Corntoss.\u00a0 She recently helped them make a video about how funny cornhole is \u2013 <a href=\"http:\/\/www.youtube.com\/watch?v=HHfrrQhGzpU\">watch it here<\/a>.\u00a0 As a small business, the company is just getting started with video marketing possibilities.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you interested in starting a video marketing campaign?\u00a0 We think that is a great idea!\u00a0 There are tons of benefits to video marketing.\u00a0 Your company can generate even more leads, engage more customers, build brand awareness, increase blog traffic, and so much more. However, diving into the unknown is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15482,15625],"tags":[15873,15874,15573],"class_list":["post-30188","post","type-post","status-publish","format-standard","hentry","category-blog","category-video-marketing-tips","tag-video","tag-video-marketing","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 Tips to Get Your Video Marketing Campaign Up and Running - Brandignity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/6-tips-to-get-your-video-marketing-campaign-up-and-running\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Tips to Get Your Video Marketing Campaign Up and Running - Brandignity\" \/>\n<meta property=\"og:description\" content=\"Are you interested in starting a video marketing campaign?\u00a0 We think that is a great idea!\u00a0 There are tons of benefits to video marketing.\u00a0 Your company can generate even more leads, engage more customers, build brand awareness, increase blog traffic, and so much more. 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