{"id":30192,"date":"2012-10-18T12:52:21","date_gmt":"2012-10-18T12:52:21","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2012\/10\/18\/googles-current-linking-thinking\/"},"modified":"2012-10-18T12:52:21","modified_gmt":"2012-10-18T12:52:21","slug":"googles-current-linking-thinking","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/googles-current-linking-thinking\/","title":{"rendered":"Google’s Current Linking Thinking"},"content":{"rendered":"

\"Google's<\/a><\/p>\n

Ahh, the age old question — to link or not to link? If you are new to the search engine marketing space link building can be an overwhelming task. If you are a\u00a0veteran\u00a0in the industry you also know this is no easy task. Google has been cracking down quite a bit over the years when it comes to how link building should be done and if you do it wrong you can quickly find yourself on the\u00a0receiving\u00a0end of a fresh Google penalty<\/a>. Sounds fun huh?<\/p>\n

In this Google Webmaster video Matt Cutts discusses how Google feels about linking<\/a> and their overall thinking process.<\/p>\n