{"id":30193,"date":"2012-10-10T12:03:39","date_gmt":"2012-10-10T12:03:39","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2012\/10\/10\/what-are-the-latest-digital-marketing-trends\/"},"modified":"2012-10-10T12:03:39","modified_gmt":"2012-10-10T12:03:39","slug":"what-are-the-latest-digital-marketing-trends","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/what-are-the-latest-digital-marketing-trends\/","title":{"rendered":"What are the Latest Digital Marketing Trends?"},"content":{"rendered":"<p><a href=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2012\/10\/digital-marketing-trends.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4692\" title=\"digital-marketing-trends\" src=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2012\/10\/digital-marketing-trends.jpg\" alt=\"Digital Marketing Trends\" width=\"620\" height=\"350\" \/><\/a><\/p>\n<p>How are you reading this article right now?\u00a0 On your new iPhone?\u00a0 A tablet?\u00a0 A desktop computer?\u00a0 Even if you\u00a0aren&#8217;t\u00a0using today\u2019s hottest technology, you are using technology that was \u2013 at some point \u2013 revolutionary.\u00a0 As new technologies emerge, markers need to adapt their approach to consumer engagement in order to take advantage of these industry-altering advancements.<\/p>\n<p>Not even the smartest marketer can predict how the future will unfold.\u00a0 However, they <em>do<\/em> need to be aware of the fact that the industry changes every day.\u00a0 The best marketers will embrace the latest trends and get ahead of the curve now.<\/p>\n<p><strong>Location features<\/strong> of social apps \u2013 like <a href=\"https:\/\/path.com\/\">Path<\/a>, <a href=\"http:\/\/ban.jo\/\">banjo<\/a>, <a href=\"https:\/\/foursquare.com\/\">foursquare<\/a> \u2013 are a wealth of valuable consumer information.\u00a0 And these days, it\u2019s almost as if consumers are daring us to make their life easier.\u00a0 Soon, advancements like <a href=\"http:\/\/www.google.com\/wallet\/\">Google Wallet<\/a> and Near Field Communication (NFC) will slip from state-of-the-art to ordinary.<\/p>\n<h3>Google Wallet Video<\/h3>\n<p><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/SA_L3Cc9VqI\" frameborder=\"0\" width=\"620\" height=\"349\"><\/iframe><\/p>\n<p>When it comes to <strong>online video<\/strong>, the ratio of money spent on marketing versus consumer consumption is severely disproportional.\u00a0 Before you throw tons of money into a new marketing campaign, realize that forced-view options are being pushed out.\u00a0 A better approach is user-initiated solutions that respect time and interest.\u00a0 Also, research the ROI of in-image ads which incorporate brand communication within appropriate content.<\/p>\n<p>Remember, providing relevant content in a variety of venues improves brand recognition and increases customer interactions.\u00a0 <a href=\"http:\/\/socialmediatoday.com\/steve-olenski\/441782\/silos-biggest-barrier-true-brand-consumer-engagement\">Research<\/a> shows that 72% of consumers prefer an <strong>integrated marketing campaign<\/strong> but only 39% of participants are getting it.\u00a0 Also, an integrated marketing strategy that spanned mobile, TV and online venues generated <a href=\"http:\/\/mediadecoder.blogs.nytimes.com\/2011\/09\/28\/for-advertising-study-says-more-screens-are-better\/\">74%<\/a> brand recall.\u00a0 If you haven\u2019t already, check out the marketing potential that is available with <a href=\"http:\/\/www.subtlenetwork.com\/a-beginners-guide-to-qr-codes.html\">QR Codes<\/a>.<\/p>\n<p>Lastly, acknowledge that new technology platforms require new marketing strategies.\u00a0 There is so much new marketing potential available now for things like tables and mobile devices.\u00a0 Instead of using the same old display strategy, why not <strong>advertise according to the format<\/strong>?\u00a0 For example, a hair restoration clinic displays the devastating effects of male pattern baldness.\u00a0 Then, with a tilt of the iPad, the man has a fully restored head of hair.<\/p>\n<p>Technology changes how we interact with the world.\u00a0 And emerging marketing strategies change how we interact with the new technology.\u00a0 Instead of waiting until new marketing trends reach the mainstream, jump in now!<\/p>\n<p><strong><em>About author<\/em><\/strong><\/p>\n<p><em>Taylor Smith helps her client <a href=\"http:\/\/tampahairtransplants.net\/\">Haarklinikken<\/a> market Tampa, Florida hair transplants by implementing innovative and unique strategies.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How are you reading this article right now?\u00a0 On your new iPhone?\u00a0 A tablet?\u00a0 A desktop computer?\u00a0 Even if you\u00a0aren&#8217;t\u00a0using today\u2019s hottest technology, you are using technology that was \u2013 at some point \u2013 revolutionary.\u00a0 As new technologies emerge, markers need to adapt their approach to consumer engagement in order [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15482,15483],"tags":[15881,15882],"class_list":["post-30193","post","type-post","status-publish","format-standard","hentry","category-blog","category-search-engine-optimization","tag-digital-marketing","tag-digital-marketing-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What are the Latest Digital Marketing Trends? - Brandignity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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