{"id":30202,"date":"2012-11-04T12:16:28","date_gmt":"2012-11-04T12:16:28","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2012\/11\/04\/seo-objectives-why-getting-on-the-first-page-of-google-isnt-the-only-goal\/"},"modified":"2012-11-04T12:16:28","modified_gmt":"2012-11-04T12:16:28","slug":"seo-objectives-why-getting-on-the-first-page-of-google-isnt-the-only-goal","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/seo-objectives-why-getting-on-the-first-page-of-google-isnt-the-only-goal\/","title":{"rendered":"SEO Objectives – Why Getting on the First Page of Google isn’t the Only Goal"},"content":{"rendered":"

\"SEO<\/a><\/p>\n

Whenever anyone talks about SEO<\/a> or ask for your help with promoting their website online, you\u2019ll find they\u2019re normally talking about getting on the top page of Google. Every webmaster it seems considers getting to page one of Google as some kind of holy grail, and that\u2019s the only thing they are often interested in.<\/p>\n

Of course this\u00a0isn’t\u00a0wrong <\/em>as such, and obviously there is a lot <\/em>to be gained by getting to the top of the SERPs<\/a> \u2013 this is a guaranteed way to get thousands of people to your site every day. However at the same time it\u2019s certainly not the only aim of SEO, and there are other things to consider and to keep your eye on too. Here we will look at some of those considerations to help you get more from your SEO service\/hard work.<\/p>\n

The Right Top Spot<\/h3>\n

Being at the top of a SERP (Search Engine Results Page)\u00a0isn’t\u00a0hard \u2013 anyone can get to the top spot for \u2018great big juicy watermelons\u2019 but unfortunately it\u2019s not worth much to you because no one is going to search for that. You don\u2019t just want to be at the top of a SERP, you want to be at the top of the right <\/em>SERP \u2013 so be careful of SEO companies that seem to promise the world without being specific.<\/p>\n

Number of SERPs<\/h3>\n

While getting to the top of the results pages is a great way to boost your visibility, what\u2019s almost as useful is to just get near <\/em>the top on lots <\/em>of different searches, or to get to the top of a lot of lots of pages (even better). This way you will show up in more searches and you will therefore maximize the number of clicks you get.<\/p>\n

The Look of Your Listing<\/h3>\n

If you\u2019re at the top of a results page but it\u2019s not clear what your link is about\/it looks faulty, then people will often click the link below yours. Little things here like using good meta tags, and like using Google\u2019s authorship scheme can help to make your listing stand out among the crowd and thus mean that more people end up on your web page. This is more and more an important element to consider with the introduction of rich snippets.<\/p>\n

Being Protected and Secure<\/h3>\n

If you are just interested in fast results then that\u2019s what you\u2019ll get \u2013 which\u00a0doesn’t\u00a0guarantee you any long-term success. What\u2019s very important then is that you think about the long term success of your website \u2013 which means future proofing your SEO and which means making sure that you are protected against negative SEO or algorithm changes.<\/p>\n

Increasing PR and Reputation<\/h3>\n

PR means \u2018Page Rank\u2019<\/a> and it\u2019s an important indicator of how seriously Google takes a web page. While PR\u00a0isn’t\u00a0as important as it used to be, and while it\u00a0doesn’t\u00a0directly affect your position in the SERPs, it nevertheless is very useful for things like link trades \u2013 which can further help to boost your position and help earn you some money too.<\/p>\n

Maintaining Your Reputation<\/h3>\n

People who are only\u00a0focused\u00a0on boosting the position of their websites, might well be willing to accomplish this at the expense of their reputations \u2013 which will mean spamming Google with irrelevant links and filling their site full of useless content. Of course this is terrible for business in the long run and will potentially get your site penalized<\/a> when Google notices.<\/p>\n

Basically then it\u2019s important to keep your eye on the big picture and not get fixated on one thing. A top spot is nice, but don\u2019t get fixated on it. It\u2019s the numbers that really matter at the end of the day and the growth of those numbers over time.<\/p>\n

Author<\/strong><\/p>\n

Oscar Wood is the author of this article. He is working for Wisdek, which is a full service engine marketing company. It works to get their clients website on the first page of Google<\/a>.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Whenever anyone talks about SEO or ask for your help with promoting their website online, you\u2019ll find they\u2019re normally talking about getting on the top page of Google. 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