{"id":30208,"date":"2012-11-27T13:45:04","date_gmt":"2012-11-27T13:45:04","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2012\/11\/27\/top-10-common-seo-mistakes\/"},"modified":"2012-11-27T13:45:04","modified_gmt":"2012-11-27T13:45:04","slug":"top-10-common-seo-mistakes","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/top-10-common-seo-mistakes\/","title":{"rendered":"Top 10 Common SEO Mistakes"},"content":{"rendered":"

\"10<\/a><\/p>\n

SEO is a topic that continues to evolve on an almost daily basis, making it hard for newbies to get started learning SEO. Unfortunately inexperience is becoming more costly than ever as Google has started to penalize certain SEO activities<\/a>, but the basics have remained the same for a number of years now.<\/p>\n

Below are 10 SEO mistakes that are commonly made which you should try to avoid.<\/p>\n

Keyword Stuffing<\/h3>\n

This is one of the oldest tricks in the book, but don\u2019t stuff keywords all over your website in an unnatural manner. By all means, use keywords if they fit, but if you\u2019re using the same keyword over and over in a spammy manner, watch out for penalties.<\/p>\n

Missing Title Tag<\/h3>\n

The title tag is an important element in SEO and sometimes gets forgotten. Use this title tag to describe your website in a natural way.<\/p>\n

Not Optimizing Images<\/h3>\n

Don\u2019t forget that traffic can come from Google Images. Appropriately naming your images and using alt tags is something you don\u2019t want to overlook.<\/p>\n

Hidden Text<\/h3>\n

This is an old method and one you should avoid. Don\u2019t create hidden text on your site, colored white so no one can see it. Google sees it and doesn\u2019t like it!<\/p>\n

Going Overboard with Backlinks<\/h3>\n

For a long time we have been told that backlinks are keys to high rankings. Today it\u2019s only partially true. Go easy on backlinks and don\u2019t do anything underhanded or spammy.<\/p>\n

Reciprocal Linking<\/h3>\n

Trading links worked in the past, but it\u2019s an old SEO method that has come and gone and shouldn\u2019t be done anymore except in rare circumstances when it makes sense.<\/p>\n

Missing Out on Social Media<\/h3>\n

Don\u2019t forget social media in your SEO efforts. Google has said that \u201csocial media indicators\u201d are important to them and they do affect your rankings.<\/p>\n

Not Paying Attention to Internal Links<\/h3>\n

Links from various pages on your website are important. Make sure that if you are referencing material that is discussed elsewhere on your website, that you link users to that section, just don\u2019t overdo it.<\/p>\n

URL Structure Matters<\/h3>\n

When creating your URL structure, use page URLs that are descriptive of your content. Page URLS like www.mycompany.com\/pid?=30r80934u<\/a> vs www.mycompany.com\/yellow-widgets<\/a>, the latter being a great title for SEO purposes if that page is about \u201cyellow widgets.\u201d<\/p>\n

Reading Old SEO Blogs<\/h3>\n

This can be quite damaging. You have to get your information from somewhere, but watch out for the posted date on the information you are reading. If it was posted more than 6-12 months ago, it\u2019s a good idea to find a newer source of SEO info as methods change.<\/p>\n

The tips above are the most common mistakes that SEO newbies makes and ways to avoid them. SEO is in some cases a trial and error type of industry. Sometimes you just have to try things out to see what works and what doesn\u2019t, but remember that you need to keep up on SEO initiatives because they can change over the course of weeks or months.<\/p>\n

Do you have and SEO mistakes that you made when you were new? Tell us about it.<\/p>\n

About author:<\/strong><\/p>\n

Kole McRae is the Internet Intermediate Marketer for Toronto based SEO & web design firm, 9th Sphere<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

SEO is a topic that continues to evolve on an almost daily basis, making it hard for newbies to get started learning SEO. 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