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More and more businesses are harnessing this online marketing approach and really embracing the potential that every single piece of content can bring when it comes to website visibility.<\/p>\n<p>Here is an infographic from the people at <a href=\"www.contentmarketingworld.com\" target=\"_blank\">www.contentmarketingworld.com<\/a> that showcase the brief history of content marketing grew into what it is today. Did you know it started in 4200 B.C?<\/p>\n<p><a href=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2012\/12\/content-marketing-history.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4890\" title=\"content marketing history\" src=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2012\/12\/content-marketing-history.jpg\" alt=\"Content Marketing History\" width=\"500\" height=\"1281\" \/><\/a><\/p>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><a class=\"zemanta-pixie-a\" title=\"Enhanced by Zemanta\" href=\"http:\/\/www.zemanta.com\/?px\"><img decoding=\"async\" class=\"zemanta-pixie-img\" style=\"border: none; float: right;\" src=\"http:\/\/img.zemanta.com\/zemified_e.png?x-id=df16e28f-8a59-4012-9140-867b76c38e21\" alt=\"Enhanced by Zemanta\" \/><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>If you haven&#8217;t been sleeping under a rock for the last 5 years you will know that content marketing has seen pretty impressive and explosive growth. More and more businesses are harnessing this online marketing approach and really embracing the potential that every single piece of content can bring when [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15482,15583],"tags":[15643,15913,15914],"class_list":["post-30215","post","type-post","status-publish","format-standard","hentry","category-blog","category-content-writing","tag-content-marketing","tag-content-marketing-infographic","tag-history-of-content-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The History of Content Marketing - Brandignity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/the-history-of-content-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The History of Content Marketing - Brandignity\" \/>\n<meta property=\"og:description\" content=\"If you haven&#8217;t been sleeping under a rock for the last 5 years you will know that content marketing has seen pretty impressive and explosive growth. More and more businesses are harnessing this online marketing approach and really embracing the potential that every single piece of content can bring when [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/the-history-of-content-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Brandignity\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/brandignity\" \/>\n<meta property=\"article:published_time\" content=\"2012-12-06T13:38:24+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2012\/12\/content-marketing.jpg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Brandignty\" \/>\n<meta name=\"twitter:site\" content=\"@Brandignty\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/the-history-of-content-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/the-history-of-content-marketing\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/#\\\/schema\\\/person\\\/cffd778300a3cf1d761337b0d260e86b\"},\"headline\":\"The History of Content Marketing\",\"datePublished\":\"2012-12-06T13:38:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/the-history-of-content-marketing\\\/\"},\"wordCount\":93,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/#organization\"},\"image\":{\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/the-history-of-content-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.brandignity.com\\\/wp-content\\\/uploads\\\/2012\\\/12\\\/content-marketing.jpg\",\"keywords\":[\"Content marketing\",\"content marketing infographic\",\"history of content marketing\"],\"articleSection\":[\"BLOG\",\"Content Writing\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/the-history-of-content-marketing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/the-history-of-content-marketing\\\/\",\"url\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/the-history-of-content-marketing\\\/\",\"name\":\"The History of Content Marketing - 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