{"id":30217,"date":"2012-12-10T14:39:06","date_gmt":"2012-12-10T14:39:06","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2012\/12\/10\/long-or-short-when-it-comes-to-article-marketing-does-length-matter\/"},"modified":"2012-12-10T14:39:06","modified_gmt":"2012-12-10T14:39:06","slug":"long-or-short-when-it-comes-to-article-marketing-does-length-matter","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/long-or-short-when-it-comes-to-article-marketing-does-length-matter\/","title":{"rendered":"Long or Short: When it comes to Article Marketing, Does Length Matter?"},"content":{"rendered":"<p><a href=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2012\/12\/is-bigger-better.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4901\" title=\"is-bigger-better\" src=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2012\/12\/is-bigger-better.jpg\" alt=\"Is Bigger Better?\" width=\"620\" height=\"350\" \/><\/a><\/p>\n<p>Article length may sound like a trivial concern, but believe it or not, it\u2019s one of the most hotly debated topics in the sphere of online <a href=\"http:\/\/36creative.com\/services-branding-and-design-analysis.php\" target=\"_blank\">brand management<\/a> services. On average, most article submission sites set the minimum word count at 500 words, but there\u2019s no cap. One SEO agency can rally behind the battle cry behind \u201cthe longer the better\u201d while another SEO firm can advocate for conciseness and brevity. Less talk, less mistakes.<\/p>\n<h3>Qualifying What \u201cBetter\u201d Means<\/h3>\n<p>To say that one thing is better than the other, there should be a set of criteria to quantify or qualify the claim. When it comes to the duel between short articles and long articles, some of the questions an SEO agency should ask are:<\/p>\n<ul>\n<li>Will a short article generate more click-through compared to a long one and vice versa?<\/li>\n<li>Does length actually impact the number of views your content gets?<\/li>\n<li>Does word count have a bearing in terms of SERP performance in Google?<\/li>\n<li>Does brevity or otherwise encourages more syndication?<\/li>\n<\/ul>\n<p>To settle this battle of length once and for all, can an SEO agency stake its credibility and point blank provide answers to the questions posted above? The reason that this big enigma in brand management services is still being discussed is because no one can present irrefutable proof that a short article would outperform a long article and vice versa.<\/p>\n<h3>Content First before Length<\/h3>\n<p>The reality is, the safest and probably most accurate settlement for this standoff is \u201cit depends.\u201d Specific topics, in order to serve the best information to an audience, needs to be explained lengthily. These are topics that have numerous dimensions and to omit even one will undermine the credibility and reliability of the material.<\/p>\n<p>On the flipside, there are topics that do not need to be belabored if you can already present a case in just 500 words. Or even less for that matter. The fact is, it\u2019s up to the discretion of the content experts in an SEO agency to determine whether an article should be in-depth and detailed or short and sweet.<\/p>\n<h3>It\u2019s All about What the Readers Need<\/h3>\n<p>When someone goes online and runs a search, he or she already have pre-set expectations on how long an article should be. If a researcher looks for information on \u201cDivorce Rates and Its Causes\u201d, he or she, more or less, expects to read about historical data, expert analyses and so on and so forth. However, if someone searches for \u201c<strong>Technical Specs of the New iPhone 5<\/strong>,\u201d that the searcher may be expecting an easy-to-read fact sheet presented in the most concise way as possible.<\/p>\n<p>At the end of the day, it\u2019s all about the quality of information being offered and how it fits in the expectations of internet searchers.<\/p>\n<h3>Article Length Rules are Not Carved in Stone<\/h3>\n<p><a href=\"http:\/\/www.brandignity.com\/article-writing-services\/\" target=\"_blank\">Article marketing<\/a>, just like any other facets of brand management services, aspires to be guided by definitive rules, hence the non-ending search for optimal article length. However, it\u2019s really on a case-to-case basis and this is when they know-how and the expertise of article marketers will be put to the test.<\/p>\n<p><strong>About the author<\/strong><\/p>\n<p>Richard Franklin is an Internet marketing expert and wants to share his knowledge with people who are about to hire a\u00a0<a href=\"http:\/\/www.agencyseo.com\/social-media-marketing.html\">social media marketing company<\/a>\u00a0for their business. He has also given words to many articles where one can find the latest trends popular in\u00a0SEO companies.<\/p>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><a class=\"zemanta-pixie-a\" title=\"Enhanced by Zemanta\" href=\"http:\/\/www.zemanta.com\/?px\"><img decoding=\"async\" class=\"zemanta-pixie-img\" style=\"border: none; float: right;\" src=\"http:\/\/img.zemanta.com\/zemified_e.png?x-id=267f72f4-43f3-4a0f-b2af-bb4dab3db81a\" alt=\"Enhanced by Zemanta\" \/><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Article length may sound like a trivial concern, but believe it or not, it\u2019s one of the most hotly debated topics in the sphere of online brand management services. On average, most article submission sites set the minimum word count at 500 words, but there\u2019s no cap. One SEO agency [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15482,15583],"tags":[15840,15864,15917],"class_list":["post-30217","post","type-post","status-publish","format-standard","hentry","category-blog","category-content-writing","tag-article-content","tag-article-marketing","tag-article-submission"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Long or Short: When it comes to Article Marketing, Does Length Matter? - Brandignity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/long-or-short-when-it-comes-to-article-marketing-does-length-matter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Long or Short: When it comes to Article Marketing, Does Length Matter? - Brandignity\" \/>\n<meta property=\"og:description\" content=\"Article length may sound like a trivial concern, but believe it or not, it\u2019s one of the most hotly debated topics in the sphere of online brand management services. 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