{"id":30231,"date":"2013-01-10T13:57:14","date_gmt":"2013-01-10T13:57:14","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2013\/01\/10\/using-youtube-as-part-of-your-blogging-strategy\/"},"modified":"2013-01-10T13:57:14","modified_gmt":"2013-01-10T13:57:14","slug":"using-youtube-as-part-of-your-blogging-strategy","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/using-youtube-as-part-of-your-blogging-strategy\/","title":{"rendered":"Using YouTube as Part of Your Blogging Strategy"},"content":{"rendered":"

\"YouTube<\/p>\n

There are many ways to use YouTube as part of your blogging. The most important way of course is to customize it so that it is similar to your website and then to regularly create and upload video content to the site. The content you create will depend largely on your business, but there are very few people, even if you have no video editing skills at all, that won\u2019t be able to make use of YouTube effectively.<\/p>\n

The Basics<\/h3>\n

The basic thing you should be aiming for if you are a small business owner in your YouTube marketing strategy<\/a> is to create short instructional videos. Most computers these days come fitted out with a web cam. It is dead easy to record yourself reading a script or explaining how to do something. By uploading a more personal testimonial or instructional video in your industry you will be able to reach out to a variety of clients who prefer video to text.<\/p>\n

You will want to look professional in your videos<\/a> on YouTube. The Internet has a very unforgiving way with the concept of \u201cmemes\u201d and if you look unprofessional or do something that could be perceived as humorous then you may end up becoming famous in the wrong kind of way.<\/p>\n

But as they say, \u201cany publicity is good publicity<\/strong>\u201d, so this could be part of your legitimate strategy too!<\/p>\n

Merging Your Blogging with Your Videos<\/h3>\n

Another way in which you can use YouTube as part of your blogging strategy is to create a written text and then a video to complement it. This can be any number of things, for instance:<\/p>\n