![\"Go](\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2013\/01\/beyond-facebook.jpg\")
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Most businesses rely heavily on Facebook for their social media marketing strategies<\/a>, which can be an effective practice. Relying solely on Facebook social marketing, however, can also be a huge mistake. You should try to maintain an arsenal of several marketing strategies for your business that go beyond Facebook to fully reach your audience and avoid leaning on tools that may soon be obsolete. Facebook is wonderful but their are other outlets out there.<\/p>\n Businesses used to be able to purchase Facebook marketing<\/a> through sidebar advertisements. As businesses pull sidebar ad contracts from Facebook, it has become apparent that many users simply ignore the sidebar ads altogether. Though they may be worth purchasing, depending upon your target demographic, they should certainly not be the be-all, end-all to your marketing strategy. Facebook should be one ingredient in your marketing mix.<\/p>\n Though more and more people are using Facebook, it\u2019s not the favorite place to be as it once was. It has become more integrated with businesses, offering ads even in users\u2019\u00a0news feeds\u00a0 much to their great annoyance. Social media like Twitter, Pinterest, and Tumblr<\/a> have rapidly become the new best loved sites and great alternative choices. Other platforms, such as Square and Eventbrite<\/a>, are growing in popularity as well.<\/p>\n Many of your customers probably cannot even view Facebook on their mobile devices which is becoming the most popular way to view content. Facebook website marketing won\u2019t get you anywhere if the majority of people in your target market use their mobile phones to access information. That\u2019s where social networks like Twitter<\/a>, which only offer tiny pieces of digestible information at a time, come in quite handy.<\/p>\n Don’t\u00a0believe\u00a0us?<\/p>\n Or you could simply say no metrics. It can be very difficult to discern whether or not your Facebook website marketing is really getting through to your audience without decent metric measurements. You can\u2019t customize your page or monitor as much as you would like, and while using \u201clikes\u201d and comments may be helpful for research, they ultimately do not provide you with answers regarding how engaged your customers are with your actual product.<\/p>\nSidebar Ads Alone Don’t Cut It<\/h3>\n
Facebook Isn’t the Only Big Player in Town<\/h3>\n
It’s Not Very Mobile-Friendly<\/h3>\n
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\n<\/span><\/li>\nSo-So Metrics<\/h3>\n
PR Problems<\/h3>\n