{"id":30294,"date":"2013-04-19T12:58:01","date_gmt":"2013-04-19T12:58:01","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2013\/04\/19\/avoiding-rabid-penguins-common-guest-posting-mistakes-2\/"},"modified":"2013-04-19T12:58:01","modified_gmt":"2013-04-19T12:58:01","slug":"avoiding-rabid-penguins-common-guest-posting-mistakes-2","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/avoiding-rabid-penguins-common-guest-posting-mistakes-2\/","title":{"rendered":"Avoiding Rabid Penguins: Common Guest Posting Mistakes"},"content":{"rendered":"

\"Guest<\/a><\/p>\n

During the last year, guest posting has gone from being all the rage, to the bane of bloggers\u2019 existence and back again. A lot of website and blog owners are realizing the benefits that guest posting can bring to their site. It is now one of the few link building tactics that Google has not penalized. Furthermore, Google\u2019s Matt Cutts<\/a> has said that guest posting<\/a> can be a valuable practice if done the right way.<\/p>\n

But what is the right way? How can you guarantee that your post will be published? Well, the answer to that second question is; you can\u2019t. There are so many variables in guest posting that there is no cut and dry strategy to getting published on a website. However, there are strategies that will make you much more likely to succeed at guest posting, and will ensure you get the maximum benefit for your time. Below are things you\u2019ll want to avoid.<\/p>\n

The \u201cIt\u2019s not my blog\u201d Mentality<\/h3>\n

Many people go into guest posting with the completely wrong mindset. They figure that because they\u2019re not writing for their own site, they don\u2019t need to try as hard. This could not be more wrong. You are guest posting to draw people to your site. Yes, you want a link, but you also need the relationships that come from link building.<\/p>\n

Any content you write for a third party should be held to an even higher standard than content on your own site. The first reason why is that until your article is actually posted, the blog owner can decide to reject you at any time. Even if they\u2019ve approved your topic, if your writing isn\u2019t up to snuff they have every right to deny you.<\/p>\n

If your post does get published but does not offer value to the blog\u2019s readers, you\u2019ve also failed. Your website\u2019s name is associated with this content. If you write crap, that sheds a negative light on you. People won\u2019t click through to your site, and if they remember your name, they may skip over your content in the future. The whole point of guest posting is to build your authority. If you don\u2019t write quality content, you\u2019re just tearing it down.<\/p>\n

Mass Production<\/h3>\n

Part of the reason guest posting can have a negative stigma is that a lot of posts fail to offer new information. \u201cTop Ten\u201d lists can be engaging, but if there are already a million \u201cTop Ten Dog Names\u201d articles on the internet (there are), then you had better have a new approach in mind before writing another one.<\/p>\n

You can write on a familiar topic, but bring something new to it. Compare it to something outside the realm of the ordinary. Make connections that get people thinking. Make jokes that actually get laughs, not \u201coh, that one again\u201d groans.<\/p>\n

It\u2019s not just guest posts that can be inundated with unoriginal material. Bloggers\u2019 inboxes are filling up with guest posting proposals and requests. Many of these are poorly worded. Many more are templates. After reading a couple hundred guest post offers, a blogger can tell if you\u2019ve used a template.<\/p>\n

Don\u2019t use the same email for pitching to multiple blogs. It will come off as superficial, and the blogger may not even bother responding. Take time to mirror the personality and tone that the blogger takes on their site. Show them that you have quality information to provide their audience because you are part of their audience. Careful, this means that you may actually have to engage in an online community. If you want your SEO efforts to be successful and long-lasting, you\u2019ll have to get used to this.<\/p>\n

Unfortunate Titles<\/h3>\n

Your title is what draws a reader to your piece. Be sure to include words that are relevant to your site. Even if they\u2019re not keywords you want to rank for, if they are related, they will still be helpful. Be sure that your title matches the style of the host blog. Make your title engaging. If it\u2019s too long, you\u2019ll lose interest. If it\u2019s too vague, you won\u2019t get interest in the first place. If it\u2019s not original, you\u2019ve got a fifty-fifty shot. Try including a catchy phrase or pop culture reference. Just don\u2019t get so caught up in being creative that you forget to get your point across.<\/p>\n

Guest posting is a lot of work. It\u2019s not an easy-peasy way to get people to your site. But if you take the time to do it right, you\u2019ll gain readers, authority, and traffic to your site. You\u2019ll also be more likely to look good to the search engines and increase your ranking.\u00a0 Have you seen any common guest posting mistakes? Share in the comments.<\/p>\n

Author Bio:<\/strong><\/p>\n

Jeriann Watkins<\/a> is a writer living in Boise, Idaho. She enjoys writing about many subjects, including white-hat SEO and new advances in internet technology. She currently works for Page One Power, a relevancy first link building focused company<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

During the last year, guest posting has gone from being all the rage, to the bane of bloggers\u2019 existence and back again. A lot of website and blog owners are realizing the benefits that guest posting can bring to their site. 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