{"id":30303,"date":"2013-05-03T14:33:33","date_gmt":"2013-05-03T14:33:33","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2013\/05\/03\/6-reasons-your-ppc-marketing-is-ineffective\/"},"modified":"2013-05-03T14:33:33","modified_gmt":"2013-05-03T14:33:33","slug":"6-reasons-your-ppc-marketing-is-ineffective","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/6-reasons-your-ppc-marketing-is-ineffective\/","title":{"rendered":"6 Reasons Your PPC Marketing is Ineffective"},"content":{"rendered":"

\"PPC<\/a><\/p>\n

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Many websites use pay per click, or PPC, as their primary way of making money. However, PPC needs to be branded properly just like everything else. If your PPC marketing<\/a> seems to be ineffective, it might be because of one or more of the reasons detailed below.
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1: Wrong Keywords<\/h1>\n
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You might be using a set of keywords on your site that is not a popular search term. This is especially true if you use terms that are region-specific (such as \u201cpop\u201d in place of \u201csoda\u201d) or if your site uses a lot of slang. Google AdWords offers a keyword tool that can help you identify the best keywords for your particular specialty.
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2: A Poor Landing Page<\/h1>\n
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Your landing page is the first page that your potential customers will see. This is where they go when they click on an ad, and it is the most likely place they will land when they find your site through a search. Your landing page should clearly spell out the purpose of your site and answer any immediate questions they might have. It should also be the best-looking page on your site, devoid of clutter and easy to read.<\/p>\n

Here are some sites that can help you with your landing pages:<\/p>\n