{"id":30314,"date":"2013-05-21T18:35:23","date_gmt":"2013-05-21T18:35:23","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2013\/05\/21\/i-can-hire-you-based-on-looking-at-your-ipad-candidate-attitudes-to-marketing\/"},"modified":"2013-05-21T18:35:23","modified_gmt":"2013-05-21T18:35:23","slug":"i-can-hire-you-based-on-looking-at-your-ipad-candidate-attitudes-to-marketing","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/i-can-hire-you-based-on-looking-at-your-ipad-candidate-attitudes-to-marketing\/","title":{"rendered":"I Can Hire you Based on Looking at your iPad \u2013 Candidate Attitudes to Marketing"},"content":{"rendered":"<p><a href=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2013\/05\/hiring-social-search-marketing-candidate.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5574\" alt=\"Hiring a Search Marketing Candidate\" src=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2013\/05\/hiring-social-search-marketing-candidate.jpg\" width=\"620\" height=\"350\" \/><\/a><\/p>\n<p>I was having a conversation with a colleague the other day when I mentioned the old adage <strong>\u201cHire for attitude and train for skill.\u201d<\/strong><\/p>\n<p>It is something I subscribe to. I would never hire someone with the wrong attitude. Skills can be learned, attitudes influenced but they would take a great deal of effort to change. Rather than over-invest time here, better to find a more suitable candidate.<\/p>\n<p>I reflected on my hiring history and while I am methodical and professional in my judgment of candidates\u2019 experience (lower those accusatory glares HR professionals) there is nothing like having a general chat to test the personal interest level.<\/p>\n<p>They always say you can never be over prepared for an interview and researching the company is a hygiene requirement that is easily, and should be, tested in the interview. <strong>\u201cWhy are interested in working for us?\u201d<\/strong> <strong>\u201cWhat are your observations on our company?\u201d<\/strong><\/p>\n<p>However, when you have a general conversation around the job subject area the wheat and chaff soon divide like polar opposites. When hiring anyone who is interested in digital marketing &#8211; be that social, content, search, or mobile &#8211; their online profile speaks volumes about their personal interest in this area.<\/p>\n<p>So you are interested in becoming our <strong>social media manager<\/strong>\u2026<\/p>\n<ul>\n<li>\u201cHave you signed up to Vines?\u201d<\/li>\n<li>\u201cWho are your\u00a0favorite\u00a0Tweeters?\u201d<\/li>\n<li>\u201cWhat do you think of Path?\u201d<\/li>\n<\/ul>\n<p>So you are interested in becoming our <strong>search manager<\/strong>\u2026<\/p>\n<ul>\n<li>\u201cWhat do you think the impact of Graph search will be?\u201d<\/li>\n<li>\u201cWhat do you search for on your phone?\u201d<\/li>\n<li>\u201cWhat blogs do you follow to read about search developments?\u201d<\/li>\n<\/ul>\n<p>At its nub, modern marketers need to demonstrate a natural curiosity to learn. I guess I am saying if you do not display any personal interest in the subject, not only are you not the best candidate, but why are you applying for that role?<\/p>\n<p>Would you choose the MBA candidate who has registered a Twitter profile but only tweeted \u201cTest\u201d in 2011 or the fresh faced intern who can talk manically about what they are using and demo <a href=\"http:\/\/www.snapchat.com\/\" target=\"_blank\">Snapchat<\/a> to you in the interview?<\/p>\n<p>Back to those iPads. Have a look at a few tablets and see how reflective they are of people\u2019s personal interests. Business related or otherwise.<\/p>\n<p>Just think about the time I am saving HR in vetting candidates.<\/p>\n<p><strong>Author Bio<\/strong><\/p>\n<p>With over 15 years of experience in Sales and Marketing, Ben has worked extensively in local and global marketing roles across different areas of Telecommunications and Financial Services, supporting the agenda of the <a href=\"http:\/\/www.linkedin.com\/in\/benpadley\" target=\"_blank\">Chief Marketing Officer<\/a>. Previously, he was the Global Vice President at Sony Ericsson (now Sony Mobile) and Marketing Director for their UK and Ireland business. Most recently, Ben was Barclaycard\u2019s first Global Digital Director.<\/p>\n<p>You can follow Ben on Twitter @benpadley and read his blog at <a href=\"http:\/\/benpadley.com\/\" target=\"_blank\">benpadley.com<\/a>. All opinions expressed in articles are Ben&#8217;s own.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I was having a conversation with a colleague the other day when I mentioned the old adage \u201cHire for attitude and train for skill.\u201d It is something I subscribe to. I would never hire someone with the wrong attitude. Skills can be learned, attitudes influenced but they would take a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15482,15499],"tags":[],"class_list":["post-30314","post","type-post","status-publish","format-standard","hentry","category-blog","category-social-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>I Can Hire you Based on Looking at your iPad \u2013 Candidate Attitudes to Marketing - Brandignity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/i-can-hire-you-based-on-looking-at-your-ipad-candidate-attitudes-to-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"I Can Hire you Based on Looking at your iPad \u2013 Candidate Attitudes to Marketing - Brandignity\" \/>\n<meta property=\"og:description\" content=\"I was having a conversation with a colleague the other day when I mentioned the old adage \u201cHire for attitude and train for skill.\u201d It is something I subscribe to. 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