{"id":30337,"date":"2013-06-24T14:25:32","date_gmt":"2013-06-24T14:25:32","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2013\/06\/24\/7-ways-to-get-more-exposure-for-your-new-product\/"},"modified":"2013-06-24T14:25:32","modified_gmt":"2013-06-24T14:25:32","slug":"7-ways-to-get-more-exposure-for-your-new-product","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/7-ways-to-get-more-exposure-for-your-new-product\/","title":{"rendered":"7 Ways To Get More Exposure For Your New Product"},"content":{"rendered":"

\"Product<\/a><\/p>\n

 <\/p>\n

The market today is more competitive than ever and businesses are doing everything they can to make their products stand out. They are doing better research, conducting more surveys<\/a>, and honing their products to meet their customers\u2019 demands. But having a great product is not enough to make it successful \u2013 companies need to do more than that. It is very important to get exposure for a product in order for it to do well. There are a number of ways that you can achieve more exposure, and below are seven of them. Read on to see which ones make sense for your product.<\/p>\n

 <\/p>\n

#1 \u2013 Utilize social media<\/strong><\/h2>\n
\n

Does your company have a Facebook page and a Twitter account? You should have both. Use your social media networks to market and promote your product. Just remember to do more than promote your own products \u2013 people will start to ignore you if you do not also share other information besides your own.<\/p>\n

 <\/p>\n

#2 \u2013 Give out freebies to journalists<\/strong><\/h2>\n
\n

Journalists love to get free stuff, so if you engage with the right ones, you will likely find a ready audience. Are you an artisanal chocolate company? Find writers that have covered chocolate, and ask them if they would like to try some of yours. Giving out freebies does not guarantee coverage but it\u2019s a good start!<\/p>\n

 <\/p>\n

#3 \u2013 Utilize your employees<\/strong><\/h2>\n
\n

Your employees should also be your biggest fans. Make sure they are all well acquainted with your products, can answer questions about them, and hopefully, will recommend them to friends. Employees are also great recipients of your generous freebies!<\/p>\n

 <\/p>\n

#4 \u2013 Create YouTube Demos<\/strong><\/h2>\n
\n

If your product is at all complicated to assemble or use, then create some YouTube demo videos to teach your prospective customers how to use it. Make sure you make high quality videos with a friendly voice and that are easy to follow.<\/p>\n

 <\/p>\n

#5 \u2013 Make the most of your trade show booth by sharing it<\/strong><\/h2>\n
\n

Trade shows should be seen as great opportunities. According to Under 30 CEO, \u201cTrade shows are still a great way to allow people to touch and feel your product, but they can seem cost-prohibitive. Reach out to the organizers and ask for last-minute space or a smaller one at a discount. If they have nothing available, approach a company with a complementary product and see if they might consider sharing a booth space.\u201d<\/p>\n

 <\/p>\n

#6 \u2013 Go to networking events and talk up your product<\/strong><\/h2>\n
\n

Do not forget that face-to-face contact is still the best way to do business. Make sure you are attending industry events and engaging with everyone you meet. Bring plenty of business cards and know how to describe your product in five sentences or less.<\/p>\n

 <\/p>\n

#7 \u2013 Make your launch more exciting by offering behind-the-scenes access<\/strong><\/h2>\n
\n

Find your product\u2019s biggest fans and invite them to test it out and become part of the process of making it. Ask for their thoughts on aesthetics and functionalities. WePay.com says, \u201cDoing this will make your customers feel like contributors, nearly guaranteeing they\u2019ll share your product with the world because they helped create it.\u201dTape the process so that it can later be edited into a video providing the rest of your customers with a peek into the process.<\/p>\n

Check Out These Great Resources to help with your Marketing:<\/h3>\n

Try Commun.it<\/strong><\/a> to easily track brand awareness, discover new leads, share quality content, schedule posts and download progress reports.<\/p>\n

Social Searcher<\/strong><\/a> is an amazing way to grow an online brand in leaps and bounds it simply takes creativity, passion and consistency to keep things moving in the right direction.<\/p>\n

Iconosquare<\/strong><\/a> is the number one platform for Instagram & Facebook analytics and social media management.<\/p>\n

SocialPilot<\/strong><\/a> is the Most Cost-Effective Marketing Tool. Powerful Publishing. Insightful Analytics. Seamless Collaboration.<\/p>\n

Bluehost<\/strong><\/a> is a leading web hosting solutions company. Bluehost has continually innovated new ways to deliver on our mission: to empower people to fully harness the web. They provide comprehensive tools to millions of users throughout the world so anyone, novice or pro, can get on the web and thrive with our web hosting packages.<\/p>\n

SEMrush<\/strong><\/a> is an all-in-one tool suite for improving online visibility and discovering marketing insights. Our tools and reports are able to help marketers that work in the following services: SEO, PPC, SMM, Keyword Research, Competitive Research, PR, Content Marketing, Marketing Insights, Campaign Management.<\/p>\n

HubSpot<\/strong><\/a> offers a complete CRM platform with all the tools and integrations you need to grow better \u2014 whether you want to increase leads, accelerate sales, streamline customer service, or build a powerful website.<\/p>\n

Chasm<\/b><\/a>\u00a0is a product market agency that assists tech startups in building successful strategies to increase their product success. They have also created free marketing resources and playbooks to enable product marketers to develop a top-notch buyer persona, ideal customer profile, and go-to-market strategies to launch their new product successfully in the market.<\/p>\n

To check grammar and spelling to style and tone, Grammarly<\/strong><\/a> helps you eliminate errors and find the perfect words to express yourself.<\/p>\n

 <\/p>\n

\"Product<\/a><\/p>\n

 <\/p>\n

About The Author<\/strong><\/p>\n

Julianne Parrish is a freelance writer that specializes in marketing and advertising. She writes for sites featuring Optiva’s SpellBrite<\/a> technology, that help companies drum up new business. In her free time she enjoys reading and spending time with her daughter.<\/p>\n","protected":false},"excerpt":{"rendered":"

  The market today is more competitive than ever and businesses are doing everything they can to make their products stand out. They are doing better research, conducting more surveys, and honing their products to meet their customers\u2019 demands. 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