{"id":30341,"date":"2013-07-02T12:59:00","date_gmt":"2013-07-02T12:59:00","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2013\/07\/02\/the-makings-of-a-good-link-and-why-the-internet-is-a-better-place-in-2013\/"},"modified":"2013-07-02T12:59:00","modified_gmt":"2013-07-02T12:59:00","slug":"the-makings-of-a-good-link-and-why-the-internet-is-a-better-place-in-2013","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/the-makings-of-a-good-link-and-why-the-internet-is-a-better-place-in-2013\/","title":{"rendered":"The Makings of a Good Link, and Why the Internet is a Better Place in 2013"},"content":{"rendered":"<p><a href=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2013\/07\/the-ole-mighty-link.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5739\" alt=\"The Ole Mighty Link\" src=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2013\/07\/the-ole-mighty-link.jpg\" width=\"620\" height=\"350\" \/><\/a><\/p>\n<p>The World Wide Web is a complex network of information that connects people, places and ideas from all corners of the globe. Some of these connections come in the form of links. These links are a staple in SEO strategy across various industries. In 2013, after the implementation of Google <a href=\"http:\/\/en.wikipedia.org\/wiki\/Google_Penguin\">Penguin<\/a> and <a href=\"http:\/\/en.wikipedia.org\/wiki\/Google_Panda\">Panda<\/a>, all links are no longer good links. It\u2019s quality over quantity, and it\u2019s regulated. Modern links need to be organic, or you will drop in the SERPs. Google enforces this, and internet users deserve it. Legitimate links make the internet an easier platform to explore.<\/p>\n<p>The population\u2019s people and their desires tend to start and end with popular search engines like Google, Yahoo and Bing. Due to the voluminous results and business potential in search databases like these, professionals from all industries depend on SEO to gain visibility in a competitive global economy. Updates like Panda and Penguin have made it so people have to earn their links and avoid sketchy SEO strategy. This makes the internet more natural, organic and helpful.<\/p>\n<p>Below I list the main qualities of a good link, and why it matters in modern cyberspace. This information can be broadly applied to your business and your specific link building strategy.<\/p>\n<h3><b>1. Relevant.<\/b><\/h3>\n<p>A link with relevancy helps people. If you run a startup computer software company and you have incoming links from a dog collar website, that doesn\u2019t help anyone. In the olden days, even having mass loads of irrelevant links could potentially spike your position in SERPs, but Google\u2019s Panda and Penguin are squashing the strategy. Google robots index these sites and are able to tell if the meta data matches with the domain surface content.<\/p>\n<p>Even pushing SERPs aside for the moment, relevant links serve people better. For your hypothetical software company, regardless of affiliate motivation, you want a relevant audience that might click through to your landing page. Whether for purchase or simply interest and conversation, you want people truly curious in your niche to see your link. The point of the internet is to connect people, not confuse them. Relevant links get you a higher rank while simultaneously helping the na\u00efve young man in Oklahoma find a new pair of leather shoes.<\/p>\n<h3><b>2. Domain Authority of Host.<\/b><\/h3>\n<p>To help your business, you want the sites hosting your incoming links to have a high Domain Authority (DA). The reason is that these links carry more juice in the eyes of Google. DA is evaluated based on the size, age and popularity of a URL. DA is ranked 1-100, with a domain involving government agencies or universities an example of a high value site. For your computer software company, a picture perfect host for your link would be the <a href=\"http:\/\/www.mit.edu\/\">Massachusetts Institute of Technology (MIT) website<\/a>. This site has a DA of 97 and would carry a substantial amount of link juice.<\/p>\n<h3><b>3. Geographically Pertinent.<\/b><\/h3>\n<p>An incoming or outgoing link should be regionally accurate to your business scope. For instance, if you are a website that represents a local farmers market in Santa Monica, you don\u2019t want links from Australian (.au) domains. Your client base is not in Australia. Your backlink portfolio will be littered with domains that don\u2019t make sense geographically with regards to your business operations. The context of your link needs to make sense. Google\u2019s goal is to make the internet easier for the user to navigate. Your intentions should be the same.<\/p>\n<p>Links are part of the giant web that is the internet. Due to SPAM and black hat SEO strategies, Google has taken control behind anti-spam mastermind <a href=\"http:\/\/en.wikipedia.org\/wiki\/Matt_Cutts\">Matt Cutts<\/a>. His goal is to make the internet an honest place that makes the game easier for the end user. To fall in line and avoid the ramifications of Google\u2019s penalties, it\u2019s important to have good links. The characteristics I\u2019ve described are <i>just<\/i> <i>some <\/i>of the ways to make sure your incoming and outgoing links are quality.<\/p>\n<p><strong>Author Bio<\/strong><\/p>\n<p><a href=\"https:\/\/plus.google.com\/115037887503041173915\" target=\"_blank\">Clay Christeson<\/a> loves peanut butter and the World Wide Web. When he\u2019s not scouring the internet for the latest news he writes for <a href=\"https:\/\/plus.google.com\/117709877593339127020\">Local Splash<\/a>, a leading SEO provider.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The World Wide Web is a complex network of information that connects people, places and ideas from all corners of the globe. Some of these connections come in the form of links. These links are a staple in SEO strategy across various industries. In 2013, after the implementation of Google [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15482,15483],"tags":[16096,16097],"class_list":["post-30341","post","type-post","status-publish","format-standard","hentry","category-blog","category-search-engine-optimization","tag-building-links","tag-building-links-in-2013"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Makings of a Good Link, and Why the Internet is a Better Place in 2013 - Brandignity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/the-makings-of-a-good-link-and-why-the-internet-is-a-better-place-in-2013\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Makings of a Good Link, and Why the Internet is a Better Place in 2013 - Brandignity\" \/>\n<meta property=\"og:description\" content=\"The World Wide Web is a complex network of information that connects people, places and ideas from all corners of the globe. 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