{"id":30414,"date":"2013-10-14T13:54:47","date_gmt":"2013-10-14T13:54:47","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2013\/10\/14\/tips-for-writing-better-status-updates\/"},"modified":"2013-10-14T13:54:47","modified_gmt":"2013-10-14T13:54:47","slug":"tips-for-writing-better-status-updates","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/tips-for-writing-better-status-updates\/","title":{"rendered":"Tips for Writing Better Status Updates"},"content":{"rendered":"

\"Writing<\/a><\/p>\n

 <\/p>\n

Status updates are often considered by marketers on Facebook as little more than inconsequential lead-ins to broader, more detailed messages. That particular attitude carried regarding status updates may ultimately result in a marketer’s campaign failing to reach its full potential. Status updates are incredibly important to the overall success of a brand operating on Facebook, especially as it relates to engagement.<\/p>\n

Constructing an intriguing status update, either as a standalone piece or the forerunner to a more complete Facebook post<\/a>, may assist any marketer in increasing his or her engagement numbers. Well-constructed, popular status updates increase Likes, traffic, shares, comments, and other aspects of engagement which subsequently benefit your initial campaign and your brand overall.<\/p>\n

 <\/p>\n

1: Keep it Short<\/h1>\n
\n

 <\/p>\n

The best-performing status updates on Facebook have around 225 characters. Not more, and despite what you may be thinking, not less. Roughly around 225 (180-240 range) is the sweet spot, so this is the first thing to keep in mind.<\/p>\n

 <\/p>\n

2: Grab Some Attention<\/h1>\n
\n

 <\/p>\n

Next up, you have to grab attention with your status updates. If you\u2019re reading someone\u2019s status update, what exactly do you look for? This might not be obvious at first, but as you comb your memory, you\u2019ll begin to understand that all the statuses you actually recall have one thing in common. They were able to grab your attention! So make sure you\u2019re posting something exciting; post something that will stick out.<\/p>\n

 <\/p>\n

3: Speak about Yourself<\/h1>\n
\n

 <\/p>\n

Getting a bit personal is something that usually stands out as intriguing in a status update. It actually shows that the post has a reason behind it and isn\u2019t just spam, for starters. But it also plays into the context of social networking. Businesses can certainly work on their engagement numbers by being a little personal in their status updates.<\/p>\n

 <\/p>\n

4: Give Useful Advice<\/h1>\n
\n

 <\/p>\n

One of the measures of a successful status update is how many people are sharing it and talking about it, and one of the best ways to ensure your status update is shared with other people is to offer some actual advice. Updates that seek to solve actual problems are taken a lot more seriously and earn shares at an exponentially higher rate.<\/p>\n

 <\/p>\n

5: Add a Subtle Call to Action<\/h1>\n
\n

 <\/p>\n

Something as simple as \u201ckeep reading to learn the full story\u201d or \u201cdon\u2019t forget to check blank\u201d can really make a huge difference. You don\u2019t want to add a very obvious call to action. You\u2019re not necessarily attempting to sell anything with the status update itself. But you do want to provide someone with an action to take. Just be subtle about it and make sure it falls in line with the character count.<\/p>\n

 <\/p>\n

6: Don\u2019t be Afraid to Share<\/h1>\n
\n

 <\/p>\n

If you want people to share your material, then you have to play along with the old \u201cshare and share alike\u201d adage. Things can\u2019t work like a one-way street on Facebook. It takes two to tango here, so sharing other people\u2019s material via your status updates shows that you\u2019re an active participant in the social networking experience and aren\u2019t simply trying to lure people in.<\/p>\n

 <\/p>\n

7: A Little Inspiration is Great<\/h1>\n
\n

 <\/p>\n

Most people love a good quote for some reason, and seeing as most poignant quotes are usually very short, a status update is a great place to quote someone. There is an endless supply of quotes out there you can use, and you can find a quote to fit any occasion. So incorporating something like this into your status updates may be a good thing for you.<\/p>\n

 <\/p>\n

8: Lighthearted, Funny, Entertaining Stuff<\/h1>\n
\n

 <\/p>\n

For great tips on creating status updates, read Ensuring Facebook Users Find Your Fish<\/a> \u2013 a good article for everyone who uses Facebook as a tool in their marketing. For a status update, however, you should remember to keep things lighthearted. This doesn\u2019t have to be the case for every update, but try to insert some humor and entertainment. Remember that you\u2019re probably going to be posting at least twice a day, so creating a status update that’s entertainment-based to keep people happy is a good idea.<\/p>\n

 <\/p>\n

9: Business links get less attention<\/h1>\n
\n

 <\/p>\n

Although you can post links in status updates if you want to, this is not always the best option. A link to someone\u2019s post or cool video is one thing, but affiliate links, backlinks to other sites you own, etc., is something that, according to Facebook\u2019s stats<\/a>, draws less engagement.<\/p>\n

On the other hand, a link to your business site doesn\u2019t have to be bad per se. A link to good, relevant content might draw attention no matter where it\u2019s pointing.<\/p>\n

 <\/p>\n

10: Switch it Around<\/h1>\n
\n

 <\/p>\n

If you happen to find a working formula for status updates, that doesn\u2019t mean you have to stick with it religiously. Remember that thing about multiple posts? You don\u2019t need to keep the same tone and structure every time. You can mix things up from time to time, constantly testing new material. Just keep the core principles in mind: Succinct, attention-grabbing, action-inducing, entertaining updates.<\/p>\n

It might seem like a lot to take in, but it\u2019s really just a way to streamline status updates so that you can quickly construct a winning update for every new post you plan on launching. In the end, it\u2019s well worth the little effort it takes to create a great status update.<\/p>\n

 <\/p>\n

Author\u2019s Bio:<\/strong> Craig Robinson<\/a> is a professional writer for Qwaya<\/a>, a technology company specializing in Facebook marketing. If you have more social media marketing questions, feel free to ask Craig on Twitter.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

  Status updates are often considered by marketers on Facebook as little more than inconsequential lead-ins to broader, more detailed messages. That particular attitude carried regarding status updates may ultimately result in a marketer’s campaign failing to reach its full potential. 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