{"id":30447,"date":"2014-02-20T15:27:56","date_gmt":"2014-02-20T15:27:56","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2014\/02\/20\/lead-gen-marketing-automation\/"},"modified":"2014-02-20T15:27:56","modified_gmt":"2014-02-20T15:27:56","slug":"lead-gen-marketing-automation","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/lead-gen-marketing-automation\/","title":{"rendered":"Next Gen Lead Gen: What\u2019s Next for Marketing Automation?"},"content":{"rendered":"

\"Marketing<\/a><\/p>\n

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While marketing automation<\/a> is still a relatively new concept to many businesses, it\u2019s been around long enough that savvy marketers are starting to look ahead to the next evolution in the space. The answer: more of the same\u2014but with a twist.<\/p>\n

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That\u2019s probably not the answer you were expecting. However, the truth is that few businesses really do automated marketing well. They\u2019re impatient to see ROI and hesitant to sink time and effort into a strategy that\u2019s much more of a long-term plan than a quick payoff. But that\u2019s a mistake. It\u2019s not time to look beyond marketing automation to the next big thing in lead generation; it\u2019s time to look deeper to find exciting new opportunities for MA integration and data analysis.<\/p>\n

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From simple email to complex targeting and reporting, marketing automation software has made incredible strides over the years, offering businesses the tools and data reporting that were once the domain of large organizations with big budgets. Not anymore. Today, even small businesses can take advantage of the myriad automation options now peppering the market. Combined with the right strategy, the possibilities for building relationships and driving new revenue are endless.<\/p>\n

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Here are some of the top providers in marketing automation:<\/p>\n

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