{"id":30452,"date":"2014-07-31T14:23:12","date_gmt":"2014-07-31T14:23:12","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2014\/07\/31\/7-important-seo-metrics-everyone-should-be-following\/"},"modified":"2014-07-31T14:23:12","modified_gmt":"2014-07-31T14:23:12","slug":"7-important-seo-metrics-everyone-should-be-following","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/7-important-seo-metrics-everyone-should-be-following\/","title":{"rendered":"7 Important SEO Metrics Everyone Should Be Following"},"content":{"rendered":"

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As Jonathan Long of Market Domination Media recently explained in the Huffington Post<\/a>, whilst it\u2019s often the number one SEO aim of business owners to rank number one, this is a mistake because ranking number one doesn\u2019t denote \u201crecord breaking profits and ROI\u201d and there are many other SEO metrics that should be used alongside rankings to create a well-rounded, profitable SEO campaign<\/a>.<\/p>\n

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1. Keyword Rankings<\/strong><\/h1>\n
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Don\u2019t think for a second they\u2019re not important, though also recognize that there\u2019s more involved in the creation of a well-rounded, profitable SEO strategy than keyword rankings alone.\u00a0Keyword rankings<\/a> are, however, significant because they increase your website\u2019s visibility and that\u2019s obviously important.<\/p>\n

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2. Organic Traffic<\/strong><\/h1>\n
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A mistake many businesses have made is making quantity of links a high priority, which often results in penalizations by Google for having too many poor quality, spammy links.\u00a0Driving and tracking organic traffic<\/a> is far worthier of your time and attention; however, you need to not only track how much organic traffic your website is receiving but also which webpages are receiving that organic traffic.\u00a0When you know which pages are receiving the bulk of your organic traffic you\u2019re in a better position to analyse it and gain an understanding of why it\u2019s there and make changes to other webpages accordingly.<\/p>\n

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3. Bounce Rates<\/strong><\/h1>\n
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If you\u2019re experiencing high bounce rates it\u2019s a tell-tale sign that your search engine optimization efforts aren\u2019t up to scratch because if they were, your bounce rates would be much lower.\u00a0When your bounce rates are low it indicates that you\u2019re correctly and effectively optimizing webpages for keywords and subjects.<\/p>\n

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4. Conversion Rate<\/strong><\/h1>\n
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Conversion rates<\/a> are similar in many regards to bounce rates because they serve as an indication of how well you\u2019ve optimized your website and webpages for keywords and content.\u00a0If your rankings and visitor rates are looking good but your conversion rate is lower than what you\u2019d expect, it\u2019s a fair indication that you need to alter your keywords and content.\u00a0Basically, when you optimize your website and webpages correctly you\u2019ll reach the people you\u2019re trying to reach and your conversion rates should rise in accordance with those figures.<\/p>\n

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Your conversion rates can be measured using two different measurements:<\/p>\n

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