{"id":30465,"date":"2015-03-25T13:02:59","date_gmt":"2015-03-25T13:02:59","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2015\/03\/25\/real-time-bidding-rtb-vs-retargeting-whats-the-difference\/"},"modified":"2015-03-25T13:02:59","modified_gmt":"2015-03-25T13:02:59","slug":"real-time-bidding-rtb-vs-retargeting-whats-the-difference","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/real-time-bidding-rtb-vs-retargeting-whats-the-difference\/","title":{"rendered":"Real-Time Bidding (RTB) vs. Retargeting – What\u2019s The Difference?"},"content":{"rendered":"

\"Advertising<\/a><\/p>\n

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Retargeting lets advertisers target users based on previous actions.<\/a> In most cases, users are targeted after visiting a website, but not converting into a lead or a sale. RTBs<\/a> and retargeting have become closely linked, with many RTBs allowing advertisers to use retargeting for their campaigns.<\/p>\n

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What is Retargeting?<\/strong><\/h1>\n
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\"Remarketing\"<\/a><\/p>\n

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Retargeting is a marketing tactic that allows advertisers to track and serve ads to people who have already visited their site. As these users have shown an interest in the advertiser\u2019s product or service, retargeting is often a cost effective way to re-engage the vast majority of visitors who don\u2019t convert on the first visit.<\/p>\n

It is estimated that retargeted users are up to 60% more likely to complete an action than other forms of traffic. This makes it a relatively easy way for online advertisers to increase sales and reduce wasted ad spend.<\/p>\n

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How Does It Work?<\/strong><\/h1>\n
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