{"id":30466,"date":"2015-03-30T14:14:35","date_gmt":"2015-03-30T14:14:35","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2015\/03\/30\/google-discusses-how-to-pick-the-right-keywords-for-your-adwords-campaigns\/"},"modified":"2015-03-30T14:14:35","modified_gmt":"2015-03-30T14:14:35","slug":"google-discusses-how-to-pick-the-right-keywords-for-your-adwords-campaigns","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/google-discusses-how-to-pick-the-right-keywords-for-your-adwords-campaigns\/","title":{"rendered":"Google Discusses How to Pick the Right Keywords for your AdWords Campaigns"},"content":{"rendered":"<p><a href=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2015\/03\/google-adwords-keywords-tips.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9437\" src=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2015\/03\/google-adwords-keywords-tips.jpg\" alt=\"Google Keyword Tips\" width=\"850\" height=\"567\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>If you have ever ventured into the web marketing space you will know that keywords are sort of the holy grail of internet marketing. Whether it&#8217;s SEO or <a href=\"https:\/\/www.youtube.com\/watch?v=zFeOCCRpk8s\" target=\"_blank\">AdWords<\/a> the wrong keyword could wreak\u00a0havoc on your budget and efforts. Keywords are the driving force for visibility across many different Internet marketing channels so it is important you know how to use them and leverage them properly.<\/p>\n<p>&nbsp;<\/p>\n<p>In this video Google discusses how to pick the right keywords for your campaign.<\/p>\n<p>&nbsp;<\/p>\n<p>Here&#8217;s a quick break down on the approach.<\/p>\n<ul>\n<li>Think like a customer.<\/li>\n<li>Organize by theme.<\/li>\n<li>Be specific.<\/li>\n<li>Use negative keywords.<\/li>\n<li>Use the <a href=\"https:\/\/adwords.google.com\/KeywordPlanner\" target=\"_blank\">keyword planner<\/a>.<\/li>\n<\/ul>\n<p>&nbsp;<br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/zFeOCCRpk8s\" width=\"700\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; If you have ever ventured into the web marketing space you will know that keywords are sort of the holy grail of internet marketing. Whether it&#8217;s SEO or AdWords the wrong keyword could wreak\u00a0havoc on your budget and efforts. Keywords are the driving force for visibility across many different [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15621],"tags":[15919,16252],"class_list":["post-30466","post","type-post","status-publish","format-standard","hentry","category-pay-per-click-advertising","tag-google-adwords","tag-google-keywords"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Discusses How to Pick the Right Keywords for your AdWords Campaigns - Brandignity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/google-discusses-how-to-pick-the-right-keywords-for-your-adwords-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Discusses How to Pick the Right Keywords for your AdWords Campaigns - Brandignity\" \/>\n<meta property=\"og:description\" content=\"&nbsp; If you have ever ventured into the web marketing space you will know that keywords are sort of the holy grail of internet marketing. 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